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Advertisement campaign simulator

  • US 8,666,809 B2
  • Filed: 09/28/2007
  • Issued: 03/04/2014
  • Est. Priority Date: 09/29/2006
  • Status: Active Grant
First Claim
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1. A computer-implemented method comprising:

  • receiving an ad request;

    identifying, by an ad server, at least one shadow ad and at least one actual ad based on the received ad request, wherein an actual ad is eligible for presentation to an ad recipient while a shadow ad is selected based on the ad request but is not eligible to be presented to the ad recipient;

    generating, by the ad server, a ranking of advertisements that ranks the identified shadow ad against the actual ad;

    selecting, by the ad server, a highest-ranked actual ad in the ranking of advertisements for presentation to an ad recipient associated with the ad request;

    providing the selected highest-ranked actual ad for presentation to the ad recipient associated with the ad request; and

    determining one or more performance metrics for the shadow ad.

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