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Advertising method and system adaptive to data broadcast

  • US 8,666,814 B2
  • Filed: 08/04/2009
  • Issued: 03/04/2014
  • Est. Priority Date: 08/07/2008
  • Status: Active Grant
First Claim
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1. An advertising method adaptive to data broadcasts, the method comprising:

  • receiving a broadcast request signal from a video on demand (VOD) terminal to download data broadcast;

    receiving an advertisement request signal from a mobile communication terminal to download advertising broadcast comprising information on goods related to contents of the data broadcast;

    storing an IP address of the VOD terminal, a geographical address where the VOD terminal is located, and a number of the mobile communication terminal before receiving the advertisement request signal;

    storing information on a relation between the VOD terminal and the mobile communication terminal in a database, the information formed by matching one of the IP address and the geographical address of the VOD terminal with the number of the mobile communication terminal;

    synchronizing the data broadcast with the advertising broadcast in such a way that an advertising broadcast scene corresponding to the data broadcast is displayed on the mobile communication terminal while replaying the data broadcast on the VOD terminal;

    sending the data broadcast to the VOD terminal;

    sending the advertising broadcast to the mobile communication terminal;

    storing information on a group of goods-of-interest in which a user of the mobile communication terminal is interested;

    generating sub-advertising broadcast by extracting contents corresponding to the group of goods-of-interest from the advertising broadcast;

    synchronizing the sub-advertising broadcast with the data broadcast; and

    sending the sub-advertising broadcast to the mobile communication terminal.

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