System for creating customized web content based on user behavioral portraits
First Claim
Patent Images
1. A system for providing customized web pages, comprising:
- a first server adapted to provide web pages to a client associated with a user and being further adapted to receive input from the user when the user accesses features on the web pages;
a software program adapted to (a) receive user input from the first server, (b) create a behavioral portrait of the user based on the user input, and (c) dynamically update the behavioral portrait as additional user input becomes available, thereby creating an updated behavioral portrait; and
a second server adapted to alter the content of the web pages displayed by said first server based on the updated behavioral portrait;
wherein the behavioral portrait is a psychological profile of the user as it pertains to the user'"'"'s preferences, including the user'"'"'s preferred decision-making approach, the user'"'"'s motivation for making a purchase, and the manner in which the user prefers to have information presented to them, wherein the software program creates a behavioral portrait of the user, or dynamically updates an existing behavioral portrait of the user, based on the user'"'"'s clickstream as the user navigates the web pages, and wherein the clickstream includes items selected from the group consisting of the pages a user navigates, the items the user clicks on, search terms entered by the user, check-out information, pages abandoned by the user, and the selection of “
top 10”
items by the user.
11 Assignments
0 Petitions
Accused Products
Abstract
A method is provided for determining a website user behavioral portrait based on navigation on the website and dynamically reconfiguring web pages based on those portraits. In accordance with the method, data relating to the progress of a user through a website is recorded, and an ongoing behavioral portrait of the user is built based on the data. The portrait is then used to dynamically reconfigure web content.
-
Citations
45 Claims
-
1. A system for providing customized web pages, comprising:
-
a first server adapted to provide web pages to a client associated with a user and being further adapted to receive input from the user when the user accesses features on the web pages; a software program adapted to (a) receive user input from the first server, (b) create a behavioral portrait of the user based on the user input, and (c) dynamically update the behavioral portrait as additional user input becomes available, thereby creating an updated behavioral portrait; and a second server adapted to alter the content of the web pages displayed by said first server based on the updated behavioral portrait; wherein the behavioral portrait is a psychological profile of the user as it pertains to the user'"'"'s preferences, including the user'"'"'s preferred decision-making approach, the user'"'"'s motivation for making a purchase, and the manner in which the user prefers to have information presented to them, wherein the software program creates a behavioral portrait of the user, or dynamically updates an existing behavioral portrait of the user, based on the user'"'"'s clickstream as the user navigates the web pages, and wherein the clickstream includes items selected from the group consisting of the pages a user navigates, the items the user clicks on, search terms entered by the user, check-out information, pages abandoned by the user, and the selection of “
top 10”
items by the user.- View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27)
-
-
28. A system for providing customized web pages, comprising:
-
a server in communication with a client over a network; and a software program adapted to develop a behavioral portrait of a user associated with the client based on captured data relating to the online behavior of the user; wherein the behavioral portrait is a psychological profile of the user as it pertains to the user'"'"'s preferences, including their preferred decision-making approach, their motivation for making the purchase, and the manner in which they prefer to have information presented to them, and wherein the captured data includes items selected from the group consisting of the pages a user navigates, the items the user clicks on, search terms entered by the user, check-out information, pages abandoned by the user, and the selection of “
top 10”
items by the user.- View Dependent Claims (29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45)
-
Specification