Targeting items to a user of a social networking system based on a predicted event for the user
First Claim
1. A method comprising:
- inferring a life event for a target user of a social networking system based on one or more communications between the target user and one or more other users of the social networking system;
determining, by a computer processor, a gift suggestion based on the inferred life event for the target user, the gift suggestion for a gift that can be provided to the target user;
sending the gift suggestion with a notification about the inferred life event to one or more users with whom the target user has established a connection in the social networking system.
2 Assignments
0 Petitions
Accused Products
Abstract
A social networking system predicts a life event (e.g., birthday, change in marital status, relationship status, etc.) for a target user based on information associated with the user. The social networking system identifies gift suggestions to provide to one or more friends of the user based on the predicted event. A gift suggestion may include an invitation to purchase or send an item, voucher, or other gift to the target user, wherein the gift may be determined based on information about the target user'"'"'s interests obtained by the social networking system. The social networking system sends a gift suggestion to one or more friends of the target user, where the gift suggestion identifies the predicted life event and provides the gift suggestion to the target user'"'"'s friend. The advertisement may require action by multiple of the target user'"'"'s friends before the gift is sent to the target user.
39 Citations
22 Claims
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1. A method comprising:
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inferring a life event for a target user of a social networking system based on one or more communications between the target user and one or more other users of the social networking system; determining, by a computer processor, a gift suggestion based on the inferred life event for the target user, the gift suggestion for a gift that can be provided to the target user; sending the gift suggestion with a notification about the inferred life event to one or more users with whom the target user has established a connection in the social networking system. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 21)
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13. A computer program product comprising a non-transitory computer-readable storage medium containing computer program code for:
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inferring a life event for a target user of a social networking system based on one or more communications between the target user and one or more other users of the social networking system; determining a gift suggestion based on the inferred life event for the target user, the gift suggestion for a gift that can be provided to the target user; sending the gift suggestion with a notification about the inferred life event to one or more users with whom the target user has established a connection in the social networking system. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 22)
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Specification