System and method for managing sponsorships
First Claim
1. A non-transitory computer-readable storage medium having computer-executable instructions stored thereon which, when executed by a computer, cause the computer at least to:
- provide a communication to a requestor having access to controlled content associated with a sponsor in accordance with a sponsorship agreement between the sponsor and the requestor, whereinthe communication comprises a request for a sample use of the controlled content for monitoring use by the requestor of the controlled content,the controlled content comprises intellectual property owned by the sponsor,the sample use of the controlled content comprises a usage of the controlled content by the requestor during an event held at least in part by the requestor under sponsorship of the sponsor in accordance with the sponsorship agreement, andthe sponsorship agreement comprises conditions under which use of the controlled content is proper and conditions under which use of the controlled content is improper;
in response to receiving the sample use of the controlled content, determine whether the sample use of the controlled content complies with the sponsorship agreement; and
in response to not receiving the sample use of the controlled content, determine whether a predetermined number of communications requesting the sample use of the controlled content have been provided to the requestor, whereinin response to determining that the predetermined number of communications has not been provided to the requestor, provide another communication to the requestor requesting the sample use of the controlled content for monitoring use by the requestor of the controlled content, andin response to determining that the predetermined number of communications has been provided to the requestor, terminating, by the sponsor server computer, access by the requestor to the controlled content.
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0 Petitions
Accused Products
Abstract
A system and method for managing sponsorships by a sponsor, in which the party requesting the sponsorship requests to use content owned and protected by the sponsor, such as trademarks, logos, and copyrighted material. An embodiment of the method involves receiving, at a computer network site, a request for sponsorship from a requester and responding to the request by sending either an approval or a rejection. If an approval is sent, the method further involves providing the requestor with access to content of the sponsor through the site. As part of providing this access, the method can involve requiring the requestor to accept an agreement posted on the site. The method can also include monitoring the requestor'"'"'s actual use of the content.
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Citations
17 Claims
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1. A non-transitory computer-readable storage medium having computer-executable instructions stored thereon which, when executed by a computer, cause the computer at least to:
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provide a communication to a requestor having access to controlled content associated with a sponsor in accordance with a sponsorship agreement between the sponsor and the requestor, wherein the communication comprises a request for a sample use of the controlled content for monitoring use by the requestor of the controlled content, the controlled content comprises intellectual property owned by the sponsor, the sample use of the controlled content comprises a usage of the controlled content by the requestor during an event held at least in part by the requestor under sponsorship of the sponsor in accordance with the sponsorship agreement, and the sponsorship agreement comprises conditions under which use of the controlled content is proper and conditions under which use of the controlled content is improper; in response to receiving the sample use of the controlled content, determine whether the sample use of the controlled content complies with the sponsorship agreement; and in response to not receiving the sample use of the controlled content, determine whether a predetermined number of communications requesting the sample use of the controlled content have been provided to the requestor, wherein in response to determining that the predetermined number of communications has not been provided to the requestor, provide another communication to the requestor requesting the sample use of the controlled content for monitoring use by the requestor of the controlled content, and in response to determining that the predetermined number of communications has been provided to the requestor, terminating, by the sponsor server computer, access by the requestor to the controlled content. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method for monitoring use of controlled content, the method comprising:
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providing, by a sponsor server computer, a communication to a requestor having access to the controlled content associated with a sponsor in accordance with a sponsorship agreement between the sponsor and the requestor, wherein the communication comprises a request for a sample use of the controlled content for monitoring use by the requestor of the controlled content the controlled content comprises intellectual property owned by the sponsor, the sample use of the controlled content comprises a usage of the controlled content by the requestor during an event held at least in part by the requestor under sponsorship of the sponsor in accordance with the sponsorship agreement, and the sponsorship agreement comprises conditions under which use of the controlled content is proper and conditions under which use of the controlled content is improper; in response to receiving the sample use of the controlled content, determining, by the sponsor server computer, whether the sample use of the controlled content complies with the sponsorship agreement; and in response to not receiving the sample use of the controlled content, determining, by the sponsor server computer, whether a predetermined number of communications requesting the sample use of the controlled content have been provided to the requestor , wherein in response to determining that the predetermined number of communications has not been provided to the requestor, providing, by the sponsor server computer, another communication to the requestor requesting the sample use of the controlled content for monitoring use by the requestor of the controlled content, and in response to determining that the predetermined number of communications has been provided to the requestor, terminating, by the sponsor server computer, access by the requestor to the controlled content. - View Dependent Claims (8, 9, 10, 11, 12)
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13. A sponsor server computer for monitoring use of controlled content, the sponsor server computer comprising:
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a processor; and a memory in communication with the processor, the memory comprising computer-executable instructions which, when executed by the processor, cause the processor at least to provide, a communication to a requestor having access to controlled content associated with a sponsor in accordance with a sponsor, wherein the communication comprises a request for a sample use of the controlled content for monitoring use by the requestor of the controlled content, the controlled content comprises intellectual property owned by the sponsor, the sample use of the controlled content comprises a usage of the controlled content by the requestor during an event held at least in part by the requestor under sponsorship of the sponsor in accordance with the sponsorship agreement, and the sponsorship agreement comprises conditions under which use of the controlled content is proper and conditions under which use of the controlled content is improper, in response to receiving the sample use of the controlled content, determine whether the sample use of the controlled content complies with the sponsorship agreement; and in response to not receiving the sample use of the controlled content, determine whether a predetermined number of communications requesting the sample use of the controlled content have been provided to the requestor, wherein in response to determining that the predetermined number of communications has not been provided to the requestor, provide another communication to the requestor requesting the sample use of the controlled content for monitoring use by the requestor of the controlled content, and in response to determining that the predetermined number of communications has been provided to the requestor, terminating, by the sponsor server computer, access by the requestor to the controlled content. - View Dependent Claims (14, 15, 16, 17)
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Specification