Needs-based mapping and processing engine
First Claim
Patent Images
1. A system comprising:
- a processor; and
a computer-readable medium coupled to the processor and comprising, for execution by the processor;
a query formulation engine for generating electronically stored information (ESI) queries;
an ESI engine, coupled to the query formulation engine, for generating candidate ESI;
a needs gathering engine, coupled to the ESI engine, for storing needs;
a job map formulation engine;
a needs generation engine, coupled to the job map formulation engine, for generating a needs hierarchy;
wherein, in operation;
the query formulation engine uses rules to generate market tags and uses the market tags to generate the ESI queries, and provides the ESI queries to the ESI engine, the market tags representing a market including a demographic and a job that the demographic is trying to accomplish;
the ESI engine uses feedback, a search/content data store, and the ESI queries to identify candidate ESI;
the needs gathering engine uses rules and the candidate ESI to store needs;
the job map formulation engine uses the needs to generate a job map;
the needs generation engine uses the needs, the job map, and rules to generate a needs hierarchy, wherein the needs hierarchy can be used in downstream workflows.
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Abstract
A mechanism is disclosed that dramatically minimizes the time it takes to gather needs, dramatically minimizes the expense it takes to gather those needs, and ensures those statements are formulated in manner that comply with a set of rules designed to ensure the right inputs are used in downstream strategy formulation, marketing, product development, and related company workflows. In addition, the mechanism may or may not minimize the time it takes for a company to acquire the capability to uncover these needs statements.
124 Citations
20 Claims
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1. A system comprising:
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a processor; and a computer-readable medium coupled to the processor and comprising, for execution by the processor; a query formulation engine for generating electronically stored information (ESI) queries; an ESI engine, coupled to the query formulation engine, for generating candidate ESI; a needs gathering engine, coupled to the ESI engine, for storing needs; a job map formulation engine; a needs generation engine, coupled to the job map formulation engine, for generating a needs hierarchy; wherein, in operation; the query formulation engine uses rules to generate market tags and uses the market tags to generate the ESI queries, and provides the ESI queries to the ESI engine, the market tags representing a market including a demographic and a job that the demographic is trying to accomplish; the ESI engine uses feedback, a search/content data store, and the ESI queries to identify candidate ESI; the needs gathering engine uses rules and the candidate ESI to store needs; the job map formulation engine uses the needs to generate a job map; the needs generation engine uses the needs, the job map, and rules to generate a needs hierarchy, wherein the needs hierarchy can be used in downstream workflows. - View Dependent Claims (2, 3, 4)
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5. A method comprising:
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formulating, by a processor, market tags and electronically stored information (ESI) queries based on the market tags, the market tags representing a market including a demographic and a job that the demographic is trying to accomplish; using the ESI queries to gather candidate ESI; using rules to transform the candidate ESI into universal data structures that include needs statements; determining relevance of the needs statements using the market tags; organizing the universal data structures in accordance with relevance of the needs statements; formulating a job map from the needs statements, as organized for relevance; generating a needs hierarchy from the job map, rules, and the needs statements, as organized for relevance; using the needs hierarchy in downstream workflows. - View Dependent Claims (6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A method comprising:
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deriving, by a processor, a formulated need from source material, the source material obtained through an electronically stored information (ESI) query generated from a market tag, the market tag representing a market including a demographic and a job that the demographic is trying to accomplish; establishing a relationship between the formulated need and the source material from which the need was derived; transforming the source material into a universal data structure that includes a needs statement associated with the formulated need; formulating a job map using the needs statement; generating a needs hierarchy using the job map and rules; using the needs hierarchy in a downstream workflow. - View Dependent Claims (18, 19, 20)
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Specification