Mobile content tracking platform methods
First Claim
1. A TV mobile control processor-implemented method, comprising:
- obtaining a user mobile device identifier;
monitoring data traffic coming in and out of the user mobile device based on the obtained user mobile device identifier via a mobile usage tracking entity;
retrieving a first data message from the monitored data traffic;
determining the first data message comprises a user media program selection message from the user mobile device,wherein the user mobile device transmits a TV remote channel selection indication to a TV set via an infrared communication component,wherein the user media program selection message and the TV remote channel selection indication comprise the same user selected channel;
retrieving a second data message from the monitored data traffic;
determining the second data message comprises audience atmospherics data;
analyzing the audience atmospherics data to identify audience watching environment background noise;
determining whether the received user media program selection message indicates a user watching event based on the identified audience watching environment background noise; and
generating and storing a user media exposure report including a user watching event indicating the user selected channel.
1 Assignment
0 Petitions
Accused Products
Abstract
The MOBILE CONTENT TRACKING PLATFORM METHODS (“Mobile-Track”) transforms TV program schedule listing information and user channel selection via Mobile-Track components, into TV audience viewing data and ad effects data. A method is disclosed, comprising: obtaining TV program schedule listing data; providing the obtained TV program schedule listing data to a user mobile device; receiving an indication of user channel selection; determining a media program associated with the received indication of user channel selection; determining an ad associated with the determined media program; providing a survey question related to the determined ad to the user mobile device; and receiving a user response to the survey question.
171 Citations
21 Claims
-
1. A TV mobile control processor-implemented method, comprising:
-
obtaining a user mobile device identifier; monitoring data traffic coming in and out of the user mobile device based on the obtained user mobile device identifier via a mobile usage tracking entity; retrieving a first data message from the monitored data traffic; determining the first data message comprises a user media program selection message from the user mobile device, wherein the user mobile device transmits a TV remote channel selection indication to a TV set via an infrared communication component, wherein the user media program selection message and the TV remote channel selection indication comprise the same user selected channel; retrieving a second data message from the monitored data traffic; determining the second data message comprises audience atmospherics data; analyzing the audience atmospherics data to identify audience watching environment background noise; determining whether the received user media program selection message indicates a user watching event based on the identified audience watching environment background noise; and generating and storing a user media exposure report including a user watching event indicating the user selected channel. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
-
-
21. A mobile content tracking processor-implemented method, comprising:
-
obtaining a user mobile device identifier; monitoring data traffic coming in and out of the user mobile device based on the obtained user mobile device identifier via a mobile usage tracking entity; retrieving a first data message from the monitored data traffic; determining the first data message comprises a user media program selection message from the user mobile device, wherein the user mobile device transmits a TV remote channel selection indication to a TV set via an infrared communication component, wherein the user media program selection message and the TV remote channel selection indication comprise the same user selected channel; retrieving a second data message from the monitored data traffic; determining the second data message comprises audience atmospherics data; analyzing the audience atmospherics data to identify audience watching environment background noise; determining whether the received user media program selection message indicates a user watching event related to a user experienced media asset based on the identified audience watching environment background noise; retrieving a third data message from the monitored data traffic; determining the third data message includes user social media content; determining the user social media content is related to user exposure to the user experienced media asset; determining user exposure to the user experienced media asset based on the user watching event and the user social media content; and generating a user media content exposure report based on the user exposure to the user experienced media asset.
-
Specification