System for scanable icon detection and management
First Claim
1. A system for managing information relating to scannable icon data, the scannable icon data included in analog video signals or digital video signals, the scannable icon data generated by and received from a source provider, the system comprising:
- a. a data stream processor configured to receive and process one or more of the analog video signals or digital video signals and, in the case of analog video signals, to convert portions of the analog video signals to digital format and to provide a first digital video data stream corresponding to at least some converted portions of the analog video signals;
b. a video decoder coupled to the data stream processor configured to decode digital video signals received from the data stream processor in order to provide a second digital video data stream;
c. a graphical image detector coupled to the data stream processor and to the video decoder and configured to receive the first digital video data stream from the data stream processor or the second digital video data stream from the video decoder, and to automatically and autonomously detect, in the first digital video data stream or second digital video data stream, scannable icon data corresponding to a scannable icon, the scannable icon data configured for generation of a scannable icon for presentation on a video display, the scannable icon including at least one built-in recognition-aid precursor, the scannable icon capable of being scanned from the video display by a mobile device to produce at least an address configured to allow the mobile device automatically to access content on the internet;
the graphical image detector configured to detect the scannable icon data by comparing pixels in a bitmap in recognition-aid precursor data in the scannable icon data, the recognition-aid precursor data corresponding to the at least one built-in recognition-aid precursor in scannable icon;
d. a graphical image decoder configured to receive scannable icon data from the graphical image detector and to decode the scannable icon data to decoded data that includes at least (1) an address configured to allow access to content on the internet; and
(2) collateral information that includes at least one of channel source, unique identifier and timestamp; and
e. a first library configured to receive, from the graphical image decoder, the decoded data and to store the decoded data, the first library also configured to receive ancillary information, the ancillary information relevant to the analog or digital video signal that includes the scannable icon data.
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Accused Products
Abstract
This invention enables Scanable Icons, which may be predetermined graphical images, and similar encoded information to be applied to video systems in a manner that is user-friendly and brings many of the advantages of easy information access and management to the video environment. The optical path normally required when using such encoded information is avoided. Supplementary information, including more details for advertisements, is provided in a non-invasive manner, allowing the user to access the supplementary information at convenient times and locations. The Scanable Icon adds a symbol to the existing advertisement without increasing its duration. Advertising is made substantially more effective for the advertiser and more useful for the consumer.
45 Citations
22 Claims
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1. A system for managing information relating to scannable icon data, the scannable icon data included in analog video signals or digital video signals, the scannable icon data generated by and received from a source provider, the system comprising:
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a. a data stream processor configured to receive and process one or more of the analog video signals or digital video signals and, in the case of analog video signals, to convert portions of the analog video signals to digital format and to provide a first digital video data stream corresponding to at least some converted portions of the analog video signals; b. a video decoder coupled to the data stream processor configured to decode digital video signals received from the data stream processor in order to provide a second digital video data stream; c. a graphical image detector coupled to the data stream processor and to the video decoder and configured to receive the first digital video data stream from the data stream processor or the second digital video data stream from the video decoder, and to automatically and autonomously detect, in the first digital video data stream or second digital video data stream, scannable icon data corresponding to a scannable icon, the scannable icon data configured for generation of a scannable icon for presentation on a video display, the scannable icon including at least one built-in recognition-aid precursor, the scannable icon capable of being scanned from the video display by a mobile device to produce at least an address configured to allow the mobile device automatically to access content on the internet;
the graphical image detector configured to detect the scannable icon data by comparing pixels in a bitmap in recognition-aid precursor data in the scannable icon data, the recognition-aid precursor data corresponding to the at least one built-in recognition-aid precursor in scannable icon;d. a graphical image decoder configured to receive scannable icon data from the graphical image detector and to decode the scannable icon data to decoded data that includes at least (1) an address configured to allow access to content on the internet; and
(2) collateral information that includes at least one of channel source, unique identifier and timestamp; ande. a first library configured to receive, from the graphical image decoder, the decoded data and to store the decoded data, the first library also configured to receive ancillary information, the ancillary information relevant to the analog or digital video signal that includes the scannable icon data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A system for managing information relating to scannable icon data, the scannable icon data included in analog video signals or digital video signals, the scannable icon data generated by and received from a source provider, the system comprising:
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a. a data stream processor configured to receive and process one or more of the analog video signals or digital video signals and, in the case of analog video signals, to convert portions of the analog video signals to digital format and to provide a first digital video data stream corresponding to at least some converted portions of the analog video signals; b. a video decoder coupled to the data stream processor configured to decode digital video signals received from the data stream processor in order to provide a second digital video data stream; c. a graphical image detector coupled to the data stream processor and to the video decoder and configured to receive a the first digital video data stream from the data stream processor or the second digital video data stream from the video decoder, and to automatically and autonomously detect, in the first digital video data stream or second digital video data stream, scannable icon data corresponding to a scannable icon, the scannable icon data configured for generation of a scannable icon for presentation on a video display, the scannable icon including at least one built-in recognition-aid precursor, the scannable icon capable of being scanned from the video display by a mobile device to produce at least an address configured to allow the mobile device automatically to access content on the internet;
the graphical image detector configured to detect the scannable icon data by comparing pixels in a bitmap in recognition-aid precursor data in the scannable icon data, the recognition-aid precursor data corresponding to the at least one built-in recognition-aid precursor in scannable icon;d. a graphical image decoder configured to receive information scannable icon data from the graphical image detector and to decode the scannable icon data to produce decoded data that includes at least (1) an address configured to allow access to content on the internet; and
(2) collateral information that includes at least one of channel source, unique identifier and timestamp;f. a first library configured to receive, from the graphical image decoder, the decoded data and to store the decoded data, the first library also configured to receive ancillary information, the ancillary information relevant to the analog or digital video signal that includes the scannable icon data; and g. a second library configured to receive at least some of the information in the first library and control instructions, and to output information relating to the scannable icon data and the ancillary information relevant to the analog or digital video data signal that includes the scannable icon data, to at least one media insertion functionality. - View Dependent Claims (19)
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20. A method for managing information relating to scannable icon data, the scannable icon data included in an analog video signal or digital video signal, the scannable icon data generated by a source provider, the method comprising:
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a. in a data stream processor, receiving from the source provider and processing one or more analog video signals or digital video signals and in the case of analog video signals, converting portions of the analog video signals to digital format and providing a first digital video data stream corresponding to at least some converted portions of the analog video signals; b. in a video decoder coupled to the data stream processor, decoding at least one of the digital video signals received from the data stream processor and providing a second digital video data stream; c. in a graphical image detector coupled to the data stream processor and to the video decoder, receiving the first digital video data stream from the data stream processor or the second digital video data stream from the video decoder, and automatically and autonomously detecting, in the first digital video data stream or second digital video data stream, scannable icon data corresponding to a scannable icon, the scannable icon data configured for generation of a scannable icon for presentation on a video display, the scannable icon including at least one built-in recognition-aid precursor, the scannable icon capable of being scanned from the video display by a mobile device to produce at least an address configured to allow the mobile device automatically to access content on the internet;
wherein the detecting is accomplished by comparing pixels in a bitmap in recognition-aid precursor data in the scannable icon data, the recognition-aid precursor data corresponding to the at least one built-in recognition-aid precursor in scannable icon;d. in a graphical image decoder, receiving scannable icon data from the graphical image detector and decoding the scannable icon data to produce decoded data that includes at least (1) an address configured to allow access to content on the internet; and
(2) collateral information that includes at least one of channel source, unique identifier and timestamp; ande. in a first library, receiving from the graphical image decoder the decoded data and storing the decoded data, and receiving ancillary information, the ancillary information relevant to the analog or digital video signal that includes the scannable icon data. - View Dependent Claims (21, 22)
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Specification