System and method of filtered presentation of broadcast messages by mobile devices

• US 8,667,542 B1
• Filed: 01/05/2009
• Issued: 03/04/2014
• Est. Priority Date: 01/05/2009
• Status: Active Grant

• Current Assignee: T-Mobile Innovations LLC (Deutsche Telekom AG)
• Original Assignee: Sprint Communications Company LP (Deutsche Telekom AG)
• Inventors: Bertz, Lyle T., Delker, Jason R., Everson, John M., Rogers, Frederick C., Whitney, Jason K.
• Primary Examiner(s): Kumar, Pankaj
• Assistant Examiner(s): NEWLIN, TIMOTHY R
• Application Number:
  US12/348,720
• Time in Patent Office: 1,884 Days
• Field of Search: 725 32- 35, 725/62, 348/116
• US Class Current: 725/62
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04L 12/189 in combination with wireless systems selective distribution or broadcast in wireless communication networks H04W4/06
• CPC Class Codes: H04L 51/222 using geographical location information, e.g. messages transmitted or received in proximity of a certain spot or area
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/4325 by playing back content from the storage medium reproduction of recorded television signals H04N5/76; reproduction of recorded television signals H04N9/79
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/4524 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; systems specially adapted for using geographical information in broadcast systems H04H60/70; protocols in which the network application is adapted for the location of the user terminal in communication control or processing H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/454 Content or additional data filtering, e.g. blocking advertisements
• CPC Class Codes: H04N 21/4882 for displaying messages, e.g. warnings, reminders arrangements for providing short real-time information to substation in data switching networks H04L12/1895
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8133 specifically related to the content, e.g. biography of the actors in a movie, detailed information about an article seen in a video program
• CPC Class Codes: H04W 4/12 Messaging; Mailboxes; Announcements

Abstract

A mobile electronic device is provided. The mobile electronic device comprises a radio receiver, an application that selects a message, and an output device to present the message. The radio receiver receives the message broadcast in a television spectrum band. The application, when executed on the mobile electronic device, selects the message for presentation on the mobile electronic device based on at least one of a location of the mobile electronic, a history based user profile associated with the mobile electronic device, and a selection criteria input into the mobile electronic device. The output device then presents the message.

Claims

1. A mobile electronic device, comprising:

a radio receiver to receive a plurality of messages broadcast in a television spectrum band, wherein each of the plurality of messages comprises content and a plurality of selection criteria, wherein the plurality of selection criteria comprises a plurality of age, gender, language, socioeconomic status, and buying habits;

an application that, when executed on the mobile electronic device,

selects at least one message from the plurality of messages broadcast in the television spectrum band for presentation on the mobile electronic device based on the corresponding plurality of selection criteria included in the at least one message, and at least one of a location of the mobile electronic device, a history based user profile associated with the mobile electronic device, and a selection criteria input into the mobile electronic device;

stores at least some of the plurality of messages broadcast in the television spectrum band on the mobile electronic device for a predetermined time duration in response to a determination that the plurality of selection criteria do not apply to the at least some of the plurality of messages,

re-evaluates the at least some of the plurality of messages against the plurality of selection criteria within the predetermined time duration,

in response to the re-evaluation resulting in the plurality of selection criteria applying to one of the at least some of the plurality of messages, presents the one of the at least some messages, and

in response to the reevaluation resulting in the plurality of selection criteria not applying to any of the at least some of the plurality of messages and the predetermined time duration lapsing, deletes the at least some of the plurality of messages; and

an output device to present the content in the at least one message.

2. The mobile electronic device of claim 1, wherein the at least one message is broadcast in a mobile digital television spectrum band.

3. The mobile electronic device of claim 1, further including a radio transceiver to communicate bi-directionally with a radio access network, wherein the mobile electronic device receives history based user profile information via the radio transceiver, wherein the application selects the at least one message for presentation based on the information.

4. The mobile electronic device of claim 1, wherein the mobile electronic device is one of a mobile phone, a personal digital assistant, a laptop computer, a tablet computer, a portable navigation system, and a personal digital television.

18. The method of content distribution of claim 1, wherein the plurality of selection criteria is in a header portion of the at least one message.

5. A mobile electronic device, comprising:

a radio receiver to receive messages broadcast uni-directionally in a high definition television channel, wherein each of the messages comprises content and a plurality of selection criteria, wherein the plurality of selection criteria comprises a plurality of age, gender, language, socioeconomic status, and buying habits;

a radio transceiver to communicate bi-directionally with a radio access network and to receive each of the messages comprising the plurality of selection criteria broadcast uni-directionally in the high definition television channel, and

an application that, when executed by the mobile electronic device,

selects at least one of the messages broadcast uni-directionally in the high definition television channel for presentation on the mobile electronic device based on at least the corresponding plurality of selection criteria included in the at least one message received via the radio transceiver and a user profile associated with the mobile electronic device, wherein the corresponding plurality of selection criteria are determined by an application server in a wireless communication service provider network, and wherein the user profile comprises at least one of demographic information or past history of purchases;

stores at least some of the messages broadcast uni-directionally in a high definition television channel on the mobile electronic device for a predetermined time duration in response to a determination that the plurality of selection criteria do not apply to the at least some of the messages,

re-evaluates the at least some of the messages against the plurality of selection criteria within the predetermined time duration,

in response to the re-evaluation resulting in the plurality of selection criteria applying to one of the at least some of the messages, presents the one of the at least some messages, and

in response to the reevaluation resulting in the plurality of selection criteria not applying to any of the at least some of the messages and the predetermined time duration lapsing, deletes the at least some of the messages.

6. The mobile electronic device of claim 5, wherein the messages are broadcast in an unused portion of the high definition television channel.

7. The mobile electronic device of claim 5, wherein the user profile is built based on a history of messages received from the mobile electronic device by the wireless communication service provider network.

8. The mobile electronic device of claim 5, wherein the content in the at least one message comprises an advertisement.

9. The mobile electronic device of claim 8, wherein the content in the least one message further comprises an electronic coupon.

10. The mobile electronic device of claim 5, wherein the application further selects at least one of the messages for presentation based on a location of the mobile electronic device, wherein the mobile electronic device determines its own location based on at least one of global positioning system information and cell sector information.

11. A method of content distribution, comprising:

receiving, by a first mobile device and a second mobile device, a plurality of content messages, wherein the content messages are wirelessly broadcast uni-directionally in a television channel, and wherein each of the content messages comprise content and a plurality of selection criteria, wherein the plurality of selection criteria comprises a plurality of age, gender, language, socioeconomic status, and buying habits;

selecting, by the first mobile device, a first content message of the content messages wirelessly broadcast uni-directionally in the television channel based on the plurality of selection criteria in the first content message and at least one of a location of a first mobile electronic device, a history based user profile associated with the first mobile electronic device, and a selection criteria input into the first mobile electronic device;

selecting, by the second mobile device, a second content message of the content messages wirelessly broadcast uni-directionally in the television channel based on the plurality of selection criteria in the second content message and at least one of a location of a second mobile electronic device, a history based user profile associated with the second mobile electronic device, and a selection criteria input into the second mobile electronic device;

presenting, by the first mobile device, the content in the first content message on the first mobile electronic device;

presenting, by the second mobile device, the content in the second content message on the second mobile electronic device;

storing, by the first mobile device, at least some of the plurality of content messages wirelessly broadcast uni-directionally in the television channel for a predetermined time duration in response to a determination that the plurality of selection criteria do not apply to the at least some of the plurality of content messages,

re-evaluating, by the first mobile device, the at least some of the plurality of content messages against the plurality of selection criteria within the predetermined time duration;

in response to the re-evaluation resulting in the plurality of selection criteria applying to one of the at least some of the plurality of content messages, presenting, by the first mobile device, the one of the at least some messages,

in response to the reevaluation resulting in the plurality of selection criteria not applying to any of the at least some of the plurality of content messages and the predetermined time duration lapsing, deleting, by the first mobile device, the at least some of the plurality of content messages; and

sending a report about presenting the first and second content messages to a wireless communication service provider computer system.

12. The method of content distribution of claim 11, wherein the report comprises at least one of an identification of the selected content message presented on at least one of the first or second mobile electronic devices, the time the selected content message was presented on the first or second mobile electronic devices, where the first or second mobile electronic devices were located when the selected content message was presented on the mobile electronic device, and an identification of a user profile characteristic associated with selecting the selected content message for presentation on the first or second mobile electronic device.

13. The method of content distribution of claim 11, wherein the first and second mobile electronic devices are one of a mobile phone, a personal digital assistant, a laptop computer, a tablet computer, a portable navigation system, and a personal digital television.

14. The method of content distribution of claim 11, further including:

a wireless communication service provider calculating a bill for presenting the selected content message on the first or second mobile electronic devices; and

the wireless communication service provider sending the bill to an advertiser.

15. The method of content distribution of claim 11, wherein the content in each of the plurality of content messages comprises at least one of an advertisement and a public service announcement.

16. The method of content distribution of claim 11, wherein presenting the selected content message on the first or second mobile electronic devices comprises at least one of displaying video on a display screen of the first or second mobile electronic devices, displaying text on the display screen of the first or second mobile electronic devices, and playing audio on a speaker of the first or second mobile electronic devices.

17. The method of content distribution of claim 11, wherein the plurality of content messages is wirelessly broadcast uni-directionally in a high definition television channel.