Augmented view of advertisements
First Claim
1. One or more computer-storage media devices storing computer-useable instructions that, when used by one or more computing devices, cause the one or more computing devices to perform a method for a head-mounted display (HMD) device to augment an HMD wearer'"'"'s view of a real-world advertisement, the method comprising:
- identifying the real-world advertisement within the HMD wearer'"'"'s field of view;
determining how to augment the HMD wearer'"'"'s view of the real-world advertisement to provide a personalized view of the real-world advertisement based on both content of the real-world advertisement and user profile information for the HMD wearer; and
causing the HMD device to provide an augmented view of the real-world advertisement that is personalized to the HMD wearer based on both the content of the advertisement and the user profile information for the HMD wearer.
2 Assignments
0 Petitions
Accused Products
Abstract
A head-mounted display (HMD) provides an augmented view of advertisements to an HMD wearer. In some embodiments, when an advertisement is within an HMD wearer'"'"'s field of view, the HMD may augment the HMD wearer'"'"'s view of the advertisement to provide additional information and/or to personalize the advertisement to the HMD wearer. In other embodiments, when an advertisement is within an HMD wearer'"'"'s field of view, the HMD may augment the HMD wearer'"'"'s view of the advertisement to remove the advertisement from the HMD wearer'"'"'s view or to replace the content of the advertisement with non-advertising content.
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Citations
20 Claims
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1. One or more computer-storage media devices storing computer-useable instructions that, when used by one or more computing devices, cause the one or more computing devices to perform a method for a head-mounted display (HMD) device to augment an HMD wearer'"'"'s view of a real-world advertisement, the method comprising:
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identifying the real-world advertisement within the HMD wearer'"'"'s field of view; determining how to augment the HMD wearer'"'"'s view of the real-world advertisement to provide a personalized view of the real-world advertisement based on both content of the real-world advertisement and user profile information for the HMD wearer; and causing the HMD device to provide an augmented view of the real-world advertisement that is personalized to the HMD wearer based on both the content of the advertisement and the user profile information for the HMD wearer. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. One or more computer-storage media devices storing computer-useable instructions that, when used by one or more computing devices, cause the one or more computing devices to perform a method for a head-mounted display (HMD) device to replace an HMD wearer'"'"'s view of a real-world advertisement with non-advertising content, the method comprising:
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identifying the real-world advertisement within the HMD wearer'"'"'s field of view, the real-world advertisement comprising an existing advertisement presented in an environment surrounding the HMD wearer; and displaying a computer-generated virtual image within the HMD wearer'"'"'s field of view to replace the HMD wearer'"'"'s view of the real-world advertisement with non-advertising content. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15)
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16. A method comprising:
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identifying, via a first computing process, a real-world advertisement within a head-mounted display (HMD) wearer'"'"'s field of view; determining, via a third computing process, how to augment the HMD wearer'"'"'s view of the real-world advertisement to provide a personalized view of the real-world advertisement based on both content of the real-world advertisement and user profile information for the HMD wearer; and causing, via a third computing process, an HMD device worn by the HMD wearer to provide an augmented view of the real-world advertisement that is personalized to the HMD wearer based on both the content of the real-world advertisement and the user profile information for the HMD wearer; wherein the first computing process, second computing process, and third computing process are performed by one or more processors. - View Dependent Claims (17, 18, 19, 20)
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Specification