Traffic prediction for web sites
First Claim
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1. A method, performed by a device, of predicting a profile of user traffic at a web site, the method comprising:
- determining, by the device, a set of tags that characterize at least one feature of the web site based on a set of predefined rules, the set of tags including a tag that relates to an intended use of the web site or a tag that relates to an industry classification of the web site;
identifying another web site, where tags of the other web site are similar to tags of the web site;
identifying a traffic profile of the other web site, the traffic profile of the other web site characterizing behaviors of users of the other web site during a time that the users are accessing the other web site;
selecting an initial traffic profile based on the traffic profile of the other web site;
recursively updating, by the device, the initial traffic profile and the set of tags to generate a model of the web site;
using, by the device, the model to predict traffic at the web site;
comparing, by the device, the predicted traffic to observed traffic at the website; and
outputting, by the device, a signal when the observed traffic does not match the predicted traffic.
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Abstract
A traffic prediction component may automatically generate predicted traffic profiles for web sites based on tags that characterize the sites. An initial set of tags can be selected for a web site based on a set of predefined rules. An initial traffic profile may be selected based on the initial set of tags. The predicted profile of user traffic is then generated based on the initial set of tags and on the initial traffic profile.
24 Citations
20 Claims
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1. A method, performed by a device, of predicting a profile of user traffic at a web site, the method comprising:
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determining, by the device, a set of tags that characterize at least one feature of the web site based on a set of predefined rules, the set of tags including a tag that relates to an intended use of the web site or a tag that relates to an industry classification of the web site; identifying another web site, where tags of the other web site are similar to tags of the web site; identifying a traffic profile of the other web site, the traffic profile of the other web site characterizing behaviors of users of the other web site during a time that the users are accessing the other web site; selecting an initial traffic profile based on the traffic profile of the other web site; recursively updating, by the device, the initial traffic profile and the set of tags to generate a model of the web site; using, by the device, the model to predict traffic at the web site; comparing, by the device, the predicted traffic to observed traffic at the website; and outputting, by the device, a signal when the observed traffic does not match the predicted traffic. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system comprising:
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a data processor; and a computer readable storage device storing instructions that, when executed by the data processor, cause the data processor to perform operations comprising; determining a set of tags that characterize at least one feature of the web site based on a set of predefined rules, the set of tags including a tag that relates to an intended use of the web site or a tag that relates to an industry classification of the web site; identifying another web site, where tags of the other web site are similar to tags of the web site; identifying a traffic profile of the other web site, the traffic profile of the other web site characterizing behaviors of users of the other web site during a time that the users are accessing the other web site; selecting an initial traffic profile based on the traffic profile of the other web site; recursively updating the initial traffic profile and the set of tags to generate a model of the web site; using the model to predict traffic at the web site; comparing the predicted traffic to observed traffic at the website; and outputting a signal when the observed traffic does not match the predicted traffic. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A computer readable storage device having instructions to provide information via a computer network, the instructions comprising instructions to:
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determine a set of tags that characterize at least one feature of the web site based on a set of predefined rules, the set of tags including a tag that relates to an intended use of the web site or a tag that relates to an industry classification of the web site; identify another web site, where tags of the other web site are similar to tags of the web site; identify a traffic profile of the other web site, the traffic profile of the other web site characterizing behaviors of users of the other web site during a time that the users are accessing the other web site; select an initial traffic profile based on the traffic profile of the other web site; recursively update the initial traffic profile and the set of tags to generate a model of the web site; use the model to predict traffic at the web site; compare the predicted traffic to observed traffic at the website; and output a signal when the observed traffic does not match the predicted traffic. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification