Methods and systems for promoting items based on event sampling data

• US 8,671,012 B2
• Filed: 10/12/2012
• Issued: 03/11/2014
• Est. Priority Date: 12/14/2007
• Status: Active Grant

• Current Assignee: John Nicholas and Kristin Gross
• Original Assignee: John Nicholas and Kristin Gross
• Inventors: Gross, John Nicholas
• Primary Examiner(s): Iwarere, Seye
• Application Number:
  US13/651,171
• Publication Number:
  US 20130035988A1
• Time in Patent Office: 515 Days
• Field of Search: 705/10, 705/7.29, 705/7.32
• US Class Current: 705/7.29
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0278 Product appraisal
• CPC Class Codes: G06Q 30/0281 Customer communication at a business location, e.g. providing product or service information, consulting
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: G06Q 50/12 Hotels or restaurants

Abstract

Items—including gourmet products—are evaluated and rated by participants in a controlled event, which can be coordinated by software locally or at a dedicated website. Event data, including item scores and participant scores can be shared with vendors, merchants and other commercial entities associated with the products. Promotional incentives from such entities for the products (and related products) can then be directly targeted and provided to participants and other members of the public. The participant'"'"'s activities can also be collected and disseminated to affiliates/friends of the participants through social networking sites, personalized web pages, etc.

Claims

1. A method of marketing and promoting items comprising the steps:

a) providing an item marketing computing system which is coupled through a network connection to a first item manufacturer computing system, a second item distributor computing system, and a third item data collection computing system;

said item marketing computing system including one or more software routines to perform the following operations;

1) coordinating communication of first item event data to the third item data collection computing system from a group of participants sampling a first item during an item sampling event;

2) calculating scores for said first item and/or for said group of participants;

3) communicating said scores and/or said first item event data to at least said first manufacture computing system;

4) processing feedback data based on said scores and/or said first item event data from said first manufacture computing system and/or said second item distributor computing system which is specific to at least one or more said group of participants;

5) communicating promotional information to said third item data collection computing system relevant to said first item, and/or items determined to be related to said first item to said at least one or more of said group of participants;

wherein promotional information is presented dynamically from a manufacturer and/or distributor of said first item to a participant during said item sampling event and which promotional information is responsive and related to scores provided by said participant and/or other participants in said sampling event.

2. The method of claim 1, wherein said item sampling event is associated with tasting a food or beverage.

5. The method of claim 1, wherein said first item is a consumable item.

6. The method of claim 5, wherein said first item comprises wine.

7. The method of claim 5, wherein the items determined to be related to said first item are consumable items.

8. The method of claim 1, wherein said promotional information comprises one or more items selected from the group consisting of prizes, individualized coupons, targeted promotional materials, and advertisements.

9. The method of claim 1, wherein said promotional information comprises information on an item that said participant is likely to enjoy based on said processing.

3. An item data sampling collection computing device comprising:

a. an electronic interface for capturing item sampling data from a participant for a set of items during an item sampling event in which the set if items are sampled by more than one participant;

b. an item sampling processing routine that is adapted to;

i. process and communicate at least some of said item sampling data to a remote computing system;

ii. present feedback data from said remote computing system, including advertising and/or promotional coupons for items, which feedback data is derived at least in part from a recommender system and is customized for one or more participants in said item sampling event; and

iii. calculate scores and awards for said one or more participants based on evaluating and correlating their respective ratings provided on said set of items sampled during the item sampling event.

10. The method of claim 3, wherein the item sampling processing routine is configured to begin said item sampling event at a designated time and to run for a designated period.

11. The computing device of claim 3, wherein said recommender system uses collaborative filtering to generate said feedback data.

12. The computing device of claim 3, wherein said recommender system uses corraborative filtering to generate said feedback data.

13. The computing device of claim 3, wherein said item sampling processing routine is further adapted to communicate at least some of the item sampling data or the scores to the participants during the item sampling event.

14. The computing device of claim 3, wherein said computing device comprises a smartpbone and said item sampling processing routine comprises an application running on the smartphone.

15. The computing device of claim 3, wherein the item sampling processing routine is further adapted to read or scan identifying indicia of the set of items, provide the identifying indicia to the remote computing system, and receive identifications of the set of items based on a comparison of the identifying indicia with a database of items.

4. A data collection system for collecting data from participants in an item sampling event comprising:

a. a portable master controller computing device;

b. one or more portable slave computing devices;

wherein each of said master controller computing device and said one or more slave computing devices has an electronic interface for capturing item sampling data from a participant for a set of items during an item sampling event in which the set of items is sampled by a group of participants;

further wherein said portable master controller computing device is coupled to and controls data collection and data presentation for the item sampling event from the portable slave computing devices;

c. the portable master controller computing device being further adapted with one or more software routines to;

i. calculate scores and awards for said participants based on evaluating and correlating their respective ratings provided on a set of items sampled during the item sampling event, and

ii. present feedback data from a remote computing system, including advertising and/or promotional coupons for items, which feedback data is derived at least in part from a recommender system and is customized for one or more participants in said item sampling event.

16. The data collection system of claim 4, wherein said item sampling event begins at a designated time and runs for a designated period.

17. The data collection system of claim 4, wherein said one or more software routines are further adapted to communicate at least some of the item sampling data or the scores to the participants during the item sampling event.