Adaptable retail pricing environment and electronic exchange, delivering customized buyer promotion rewards and discounts
First Claim
1. An individualized discount and reward server, the server comprising:
- one or more linked databases to store customer data associated with a loyalty program of a retailer, the customer data including at least one retailer account and purchase history associated with a loyalty customer;
a processor configured to;
select a retail product from a plurality of retail products associated with the retailer;
determine a first percentage indicating a percentage of time the loyalty customer purchases, according to the customer purchase history, the selected retail product on promotion at a discount price with respect to a general market price point of the retail product;
determine a second percentage indicating an average percentage of time a plurality of customers forming a peer group purchases the selected retail product on promotion at the discount price with respect to the general market price point of the retail product, the peer group not including the loyalty customer;
determine a comparison result by comparing the first and second percentages;
allocate at least one customized offer to the retailer account associated with the loyalty customer upon determination from the comparison result that the first percentage is greater than the second percentage, and not allocate the at least one customized offer to the retailer account associated with the loyalty customer upon determination from the comparison result that the first percentage is less than or equal to the second percentage, the at least one customized offer including a loyalty adjustment changing the general market price point of the selected retail product.
6 Assignments
0 Petitions
Accused Products
Abstract
An individualized discount and reward server includes one or more linked databases to store customer data associated with a loyalty program of a retailer. The server includes a processor configured to select a retail product from a plurality of retail products associated with the retailer. The processor determines a first percentage indicating a percentage of time the loyalty customer purchases the selected retail product on promotion, and determines a second percentage indicating an average percentage of time a plurality of customers forming a peer group purchases the selected retail product on promotion. Further, the processor determines a comparison result by comparing the first and second percentages. Additionally, the processor allocates at least one customized offer to the retailer account associated with the loyalty customer according to at least the comparison result.
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Citations
15 Claims
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1. An individualized discount and reward server, the server comprising:
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one or more linked databases to store customer data associated with a loyalty program of a retailer, the customer data including at least one retailer account and purchase history associated with a loyalty customer; a processor configured to; select a retail product from a plurality of retail products associated with the retailer; determine a first percentage indicating a percentage of time the loyalty customer purchases, according to the customer purchase history, the selected retail product on promotion at a discount price with respect to a general market price point of the retail product; determine a second percentage indicating an average percentage of time a plurality of customers forming a peer group purchases the selected retail product on promotion at the discount price with respect to the general market price point of the retail product, the peer group not including the loyalty customer; determine a comparison result by comparing the first and second percentages; allocate at least one customized offer to the retailer account associated with the loyalty customer upon determination from the comparison result that the first percentage is greater than the second percentage, and not allocate the at least one customized offer to the retailer account associated with the loyalty customer upon determination from the comparison result that the first percentage is less than or equal to the second percentage, the at least one customized offer including a loyalty adjustment changing the general market price point of the selected retail product. - View Dependent Claims (2, 3, 4, 13)
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5. An individualized discount and reward system, the system comprising:
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a server including; one or more linked databases to store customer data associated with a loyalty program of a retailer, the customer data including at least one retailer account and purchase history associated with a loyalty customer; a processor configured to; select a retail product from a plurality of retail products associated with the retailer; determine a first percentage indicating a percentage of time the loyalty customer purchases, according to the customer purchase history, the selected retail product on promotion at a discount price with respect to a general market price point of the retail product; determine a second percentage indicating an average percentage of time a plurality of customers forming a peer group purchases the selected retail product on promotion at the discount price with respect to the general market price point of the retail product, the peer group not including the loyalty customer; determine a comparison result by comparing the first and second percentages; and allocate at least one customized offer to the retailer account associated with the loyalty customer upon determination from the comparison result that the first percentage is greater than the second percentage, and not allocate the at least one customized offer to the retailer account associated with the loyalty customer upon determination from the comparison result that the first percentage is less than or equal to the second percentage, the at least one customized offer including a loyalty adjustment changing the general market price point of the selected retail product; and a point of sale device to transmit a purchase notification to the server, the purchase notification specifying the retailer account associated with the customer and the selected retail product. - View Dependent Claims (6, 7, 8, 14)
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9. A non-transitory computer readable medium having stored thereon computer executable instructions that when executed by a processor in an individualized discount and reward server causes the server to:
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store, in one or more linked databases, customer data associated with a loyalty program of a retailer, the customer data including at least one retailer account and purchase history associated with a loyalty customer; select a retail product from a plurality of retail products associated with the retailer; determine a first percentage indicating a percentage of time the loyalty customer purchases, according to the customer purchase history, the selected retail product on promotion at a discount price with respect to a general market price point of the retail product; determine a second percentage indicating an average percentage of time a plurality of customers forming a peer group purchases the selected retail product on promotion at the discount price with respect to the general market price point of the retail product, the peer group not including the loyalty customer; determine a comparison result by comparing the first and second percentages; and allocate at least one customized offer to the retailer account associated with the loyalty customer upon determination from the comparison result that the first percentage is greater than the second percentage, and not allocate the at least one customized offer to the retailer account associated with the loyalty customer upon determination from the comparison result that the first percentage is less than or equal to the second percentage, the at least one customized offer including a loyalty adjustment changing the general market price point of the selected retail product. - View Dependent Claims (10, 11, 12, 15)
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Specification