Measuring page viewership in a social network
First Claim
1. A method, comprising:
- receiving requests from one or more users of a social networking system to interact with a page of the social networking system;
receiving from one or more users of the social networking system a post within the social networking system about the page;
receiving requests from one or more users of the social networking system to view one or more of a plurality of posts associated with the page;
receiving requests from one or more users of the social networking system to interact with one or more of the plurality of posts;
receiving a request from an administrator of the page for analytical information about the page;
sending information to display to the administrator in a first region of a user interface;
a number of times users of the social networking system requested to interact with the page; and
a number of times users of the social networking system requested to create a post about the page;
sending information to display to the administrator in a second region of the user interface, for each of the plurality of posts;
a number of times users of the social networking system requested to view the post; and
a number of times users of the social networking system requested to interact with the post.
2 Assignments
0 Petitions
Accused Products
Abstract
A social networking system includes pages created by users for providing content related to topics of interest. An interaction engine captures data and maintains analytical information about how users interact with pages and posts. When a user takes an action such as liking a page or a post, the interaction engine updates the page'"'"'s activity history to reflect the activity and information about the user who took the action. The interaction engine also measures the reach of pages and posts, by determining how and from where each user viewed the page and its contents. The interaction engine further tracks the community'"'"'s interest in pages and posts by determining how many unique users create stories that include a page or its content. An insights module uses the data obtained by the interaction engine to synthesize graphical reports about page interactions and present the reports to page administrators.
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Citations
20 Claims
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1. A method, comprising:
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receiving requests from one or more users of a social networking system to interact with a page of the social networking system; receiving from one or more users of the social networking system a post within the social networking system about the page; receiving requests from one or more users of the social networking system to view one or more of a plurality of posts associated with the page; receiving requests from one or more users of the social networking system to interact with one or more of the plurality of posts; receiving a request from an administrator of the page for analytical information about the page; sending information to display to the administrator in a first region of a user interface; a number of times users of the social networking system requested to interact with the page; and a number of times users of the social networking system requested to create a post about the page; sending information to display to the administrator in a second region of the user interface, for each of the plurality of posts; a number of times users of the social networking system requested to view the post; and a number of times users of the social networking system requested to interact with the post. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A computer program product stored on a non-transitory computer readable storage medium having computer program instructions, the computer program instructions to configure one or more processors to perform operations comprising:
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receiving requests from one or more users of a social networking system to interact with a page of the social networking system; receiving from one or more users of the social networking system a post within the social networking system about the page; receiving requests from one or more users of the social networking system to view one or more of a plurality of posts associated with the page; receiving requests from one or more users of the social networking system to interact with one or more of the plurality of posts; receiving a request from an administrator of the page for analytical information about the page; sending information to display to the administrator in a first region of a user interface; a number of times users of the social networking system requested to interact with the page; and a number of times users of the social networking system requested to create a post about the page; sending information to display to the administrator in a second region of the user interface for each of the plurality of posts; a number of times users of the social networking system requested to view the post; and a number of times users of the social networking system requested to interact with the post. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification