Method for monitoring and controlling viewing preferences of a user

• US 8,671,423 B1
• Filed: 06/07/2010
• Issued: 03/11/2014
• Est. Priority Date: 06/07/2010
• Status: Active Grant

• Current Assignee: PurpleComm Incorporated
• Original Assignee: PurpleComm Incorporated
• Inventors: Chang, Jack H., Sheu, William H., Tuan, Sherman
• Primary Examiner(s): Pendleton, Brian
• Assistant Examiner(s): Luong, Alan
• Application Number:
  US12/795,396
• Time in Patent Office: 1,373 Days
• Field of Search: 725/32, 725/34, 725/9, 705/14.4, 705/14.49, 705 1452- 1455, 705/14.61, 705 1466- 1469
• US Class Current: 725/29
• CPC Class Codes: H04N 21/41265 having a remote control device for bidirectional communication between the remote control device and client device unidirectional remote control device H04N21/42204
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Media system control and advertisement technology, in which input related to advertising preferences of a user of a media system that is connected to a content delivery network is received. An advertisement control policy is defined for the user of the media system based on the received input. During viewing, on the media system, of a channel provided by the content delivery network, the media system is controlled to deliver advertisements based on the defined advertisement policy.

Claims

1. A method comprising:

receiving input related to viewing preferences of a user of a media system that is connected to a content delivery network;

defining a control policy for the user of the media system based on the received input, the control policy defining a subset of channels made available on the content delivery network and a target percentage allocation for each channel in the subset of channels; and

during viewing, on the media system, of a channel provided by the content delivery network, controlling the media system to deliver information based on the defined control policy, the controlling comprising;

for each channel in the subset of channels, comparing a percentage of actual playback time on the media system to the target percentage allocation;

based on comparison results, selecting, from among the subset of channels, a channel from which to deliver information; and

controlling the media system to deliver information from the selected channel.

2. The method of claim 1:

wherein receiving input related to viewing preferences of the user of the media system comprises;

displaying channel information for channels made available on the content delivery network, and

receiving, from the user of the media system, selection of a subset of the displayed channels made available on the content delivery network;

wherein defining the control policy for the user of the media system based on the received input comprises defining a control policy based on the subset of channels; and

wherein controlling the media system to deliver information based on the defined control policy comprises, when content is needed on the media system, controlling the media system to deliver information from the subset of channels.

3. The method of claim 2:

wherein receiving input related to viewing preferences of the user of the media system further comprises receiving input identifying the target percentage allocation for each channel included in the subset of channels, the target percentage allocation defining a percentage of time the corresponding channel is used to deliver information;

wherein defining the control policy for the user of the media system based on the received input further comprises defining a control policy based on the target percentage allocation for each channel included in the subset of channels; and

wherein controlling the media system to deliver information from the subset of channels comprises controlling the media system to deliver information from the subset of channels in accordance with the target percentage allocation for each channel included in the subset of channels.

4. The method of claim 1:

wherein receiving input related to viewing preferences of the user of the media system comprises accessing at least one of targeting data related to preferred information selection for the user of the media system and media system behavior analytics data for the user of the media system;

wherein defining the control policy for the user of the media system based on the received input comprises;

automatically identifying, without intervention of the user of the media system, a channel for the user of the media system based on at least one of the targeting data and the media system behavior analytics data, and

defining a control policy based on the identified channel; and

wherein controlling the media system to deliver information based on the defined control policy comprises, when information is needed on the media system, controlling the media system to deliver information from the identified channel.

5. The method of claim 4:

wherein accessing at least one of targeting data related to preferred information selection for the user of the media system and media system behavior analytics data for the user of the media system comprises accessing targeting data related to preferred information selection for the user of the media system; and

wherein automatically identifying the channel for the user of the media system based on at least one of the targeting data and the media system behavior analytics data comprises automatically identifying the channel for the user of the media system based on the targeting data.

6. The method of claim 4:

wherein accessing at least one of targeting data related to preferred information selection for the user of the media system and media system behavior analytics data for the user of the media system comprises accessing media system behavior analytics data for the user of the media system; and

wherein automatically identifying the channel for the user of the media system based on at least one of the targeting data and the media system behavior analytics data comprises automatically identifying the channel for the user of the media system based on the media system behavior analytics data;

wherein accessing media system behavior analytics data for the user of the media system comprises accessing information behavior analytics data for the user of the media system, the information behavior analytics data describing information viewing behavior of the user of the media system and remote control activity of the user of the media system during display of information; and

wherein automatically identifying the channel for the user of the media system based on the media system behavior analytics data comprises automatically identifying information to display to the user of the media system based on the information behavior analytics data.

7. The method of claim 4 wherein automatically identifying the channel for the user of the media system based on at least one of the targeting data and the media system behavior analytics data comprises:

identifying information for the user of the media system based on at least one of the targeting data and the media system behavior analytics; and

defining a user-specific channel for the user of the media system that includes the information identified based on at least one of the targeting data and the media system behavior analytics.

8. The method of claim 1:

wherein receiving input related to viewing preferences of the user of the media system comprises receiving input related to information delivery preferences of the user of the media system;

wherein defining the control policy for the user of the media system based on the received input comprises;

determining one or more rules for controlling information delivery based on the information delivery preferences, and

defining the control policy based on the one or more information delivery rules;

wherein controlling the media system to deliver information based on the defined control policy comprises controlling the media system to deliver information based on the one or more information delivery rules;

wherein receiving input related to information delivery preferences of the user of the media system comprises receiving a selection, from among options (1) to repeatedly receive information after a particular period of time of content viewing on the media system, (2) to repeatedly receive information upon change of a channel being output by the media system, and (3) to repeatedly receive information upon change of a content file being output by the media system;

wherein determining one or more rules for controlling information delivery based on the information delivery preferences comprises determining a rule to repeatedly deliver information after a particular period of time of content viewing on the media system; and

wherein controlling the media system to deliver information based on the one or more information delivery rules comprises;

monitoring for completion of the particular period of time of content viewing on the media system; and

repeatedly delivering information upon detecting completion of the particular period of time of content viewing on the media system.

9. The method of claim 1:

wherein receiving input related to viewing preferences of the user of the media system comprises receiving input related to information delivery preferences of the user of the media system;

wherein defining the control policy for the user of the media system based on the received input comprises;

determining one or more rules for controlling information delivery based on the information delivery preferences, and

defining the control policy based on the one or more information delivery rules;

wherein controlling the media system to deliver content based on the defined control policy comprises controlling the media system to deliver information based on the one or more information delivery rules;

wherein receiving input related to information delivery preferences of the user of the media system comprises receiving a selection, from among options (1) to repeatedly receive information after a particular period of time of content viewing on the media system, (2) to repeatedly receive information upon change of a channel being output by the media system, and (3) to repeatedly receive information upon change of a content file being output by the media system;

wherein determining one or more rules for controlling information delivery based on the information delivery preferences comprises determining a rule to repeatedly deliver information upon change of a channel being output by the media system; and

wherein controlling the media system to deliver information based on the one or more information delivery rules comprises;

monitoring for change of a channel being output by the media system; and

repeatedly delivering information upon detecting change of a channel being output by the media system.

10. The method of claim 1:

wherein receiving input related to viewing preferences of the user of the media system comprises receiving input related to information delivery preferences of the user of the media system;

wherein defining the control policy for the user of the media system based on the received input comprises;

determining one or more rules for controlling information delivery based on the information delivery preferences, and

defining the control policy based on the one or more information delivery rules;

wherein controlling the media system to deliver information based on the defined control policy comprises controlling the media system to deliver information based on the one or more information delivery rules;

wherein receiving input related to information delivery preferences of the user of the media system comprises receiving a selection, from among options (1) to repeatedly receive information after a particular period of time of content viewing on the media system, (2) to repeatedly receive information upon change of a channel being output by the media system, and (3) to repeatedly receive information upon change of a content file being output by the media system;

wherein determining one or more rules for controlling information delivery based on the information delivery preferences comprises determining a rule to repeatedly deliver information upon change of a content file being output by the media system; and

wherein controlling the media system to deliver information, based on the one or more information delivery rules comprises;

monitoring for change of a content file being output by the media system; and

repeatedly delivering information upon detecting change of a content file being output by the media system.

11. The method of claim 1:

wherein receiving input related to viewing preferences of the user of the media system comprises receiving input related to information delivery preferences of the user of the media system;

wherein defining the control policy for the user of the media system based on the received input comprises;

determining one or more rules for controlling information delivery based on the information delivery preferences, and

defining the control policy based on the one or more information delivery rules;

wherein controlling the media system to deliver information based on the defined control policy comprises controlling the media system to deliver information based on the one or more information delivery rules;

wherein receiving input related to information delivery preferences of the user of the media system comprises receiving input defining whether information should be output on a primary output device of the media system, output on an output device of a remote control of the media system, or output on both the primary output device of the media system and the output device of the remote control of the media system;

wherein determining one or more rules for controlling information delivery based on the information delivery preferences comprises;

determining a first rule to output information on the primary output device of the media system in response to receiving input defining that information should be output on the primary output device of the media system,

determining a second rule to output information on the output device of the remote control of the media system in response to receiving input defining that information should be output on the output device of the remote control of the media system, and

determining a third rule to output information on both the primary output device of the media system and the output device of the remote control of the media system in response to receiving input defining that information should be output on both the primary output device of the media system and the output device of the remote control of the media system; and

wherein controlling the media system to deliver information based on the one or more information delivery rules comprises;

controlling the media system to deliver information using the primary output device of the media system in response to determining the first rule,

controlling the media system to deliver information using the output device of the remote control of the media system in response to determining the second rule, and

controlling the media system to deliver information using both the primary output device of the media system and the output device of the remote control of the media system in response to determining the third rule.

12. The method of claim 1 further comprising:

determining a mandatory information viewing period;

controlling the media system to output information during the mandatory information viewing period;

controlling the media system to lock other functions of the media system during the mandatory information viewing period; and

enabling the user of the media system to perform other functions of the media system or continue receiving information after completion of the mandatory information viewing period.

13. The method of claim 12 wherein enabling the user of the media system to perform other functions of the media system or continue receiving information after completion of the mandatory information viewing period comprises:

detecting that the mandatory information viewing period has completed; and

in response to detecting that the mandatory information viewing period has completed;

outputting an indication that the mandatory information viewing period has completed while continuing to output information; and

enabling the user of the media system to provide input to return to viewing, on the media system, the channel provided by the content delivery network.

14. The method of claim 12 wherein enabling the user of the media system to perform other functions of the media system or continue receiving information after completion of the mandatory information viewing period comprises:

detecting that the mandatory information viewing period will complete within a particular amount of time; and

in response to detecting that the mandatory information viewing period will complete within the particular amount of time;

outputting an indication that the mandatory information viewing period will complete within the particular amount of time while continuing to output information;

enabling the user of the media system to provide input to continue receiving information after completion of the mandatory information viewing period;

when input is received to continue receiving information prior to completion of the mandatory information viewing period, continuing to output information without automatically returning to the channel provided by the content delivery network at the completion of the mandatory information viewing period; and

when input is not received to continue receiving information prior to completion of the mandatory information viewing period, automatically, without intervention of the user of the media system, returning to the channel provided by the content delivery network at the completion of the mandatory information viewing period.

15. The method of claim 1 further comprising:

Selecting information to present on a remote control device that is included in the media system and that controls a media device included in the media system;

sending the selected information to the remote control device; and

displaying the selected information on a display of the remote control device without impacting display of content output by the media device controlled by the remote control device.

16. The method of claim 15 wherein selecting information to present on the remote control device comprises selecting information to present on the remote control device based on content concurrently being output by the media device controlled by the remote control device.

17. The method of claim 15 further comprising:

receiving user input interacting with the information displayed on the remote control device; and

performing one or more operations based on the user input interacting with the information displayed on the remote control device.

18. The method of claim 1 further comprising:

controlling a voice over internet protocol module included in a remote control device to establish a telephone call based on information being delivered by the media system, the remote control device being included in the media system and being configured to control a media device included in the media system.

19. The method of claim 18 wherein controlling the voice over internet protocol module included in the remote control device to establish the telephone call based on the information being delivered by the media system comprises controlling the voice over internet protocol module included in the remote control device to place a telephone call to a representative of a company that provided the information being delivered by the media system.

20. The method of claim 18 wherein controlling the voice over internet protocol module included in the remote control device to establish the telephone call based on the information being delivered by the media system comprises controlling the voice over internet protocol module included in the remote control device to receive a telephone call from a representative of a company that provided the information being delivered by the media system.

21. The method of claim 1 further comprising:

maintaining an expiration attribute for information eligible for delivery by the media system, the expiration attribute defining a time when the information expires and is no longer eligible for delivery by the media system;

determining that the information has expired based on the expiration attribute; and

in response to determining that the information has expired, preventing the information from being served by the media system and causing deletion of the information from electronic storage included in the media system to the extent the information has been stored in electronic storage included in the media system.

22. The method of claim 1 wherein controlling the media system to deliver information based on the defined control policy comprises causing information to be streamed to the media system.

23. The method of claim 1 wherein controlling the media system to deliver information based on the defined control policy comprises causing information to be pre-downloaded to electronic storage of the media system in advance of a time when the information is to be presented and, at the time when the information is to be presented, presenting the information pre-downloaded to electronic storage of the media system.

26. The method of claim 1, wherein, for each channel in the subset of channels, comparing a percentage of actual playback time on the media system to the target percentage allocation comprises calculating a difference between the percentage of actual playback time on the media system and the target percentage allocation.

27. The method of claim 26, wherein selecting, from among the subset of channels, a channel from which to deliver information comprises selecting a channel for which the target percentage allocation minus the percentage of actual playback time on the media system is maximal.

24. A system comprising:

at least one computer; and

at least one computer-readable medium coupled to the at least one computer having instructions stored thereon which, when executed by the at least one computer, causes the at least one computer to perform operations comprising;

receiving input related to viewing preferences of a user of a media system that is connected to a content delivery network;

defining a control policy for the user of the media system based on the received input; and

during viewing, on the media system, of a channel provided by the content delivery network, controlling the media system to deliver information based on the defined control policy, the controlling comprising;

for each channel in the subset of channels, comparing a percentage of actual playback time on the media system to the target percentage allocation;

based on comparison results, selecting, from among the subset of channels, a channel from which to deliver information; and

controlling the media system to deliver information from the selected channel.

25. At least one computer-readable storage device encoded with at least one computer program comprising instructions that, when executed, operate to cause a processor to perform operations comprising:

receiving input related to viewing preferences of a user of a media system that is connected to a content delivery network;

defining a control policy for the user of the media system based on the received input; and

during viewing, on the media system, of a channel provided by the content delivery network, controlling the media system to deliver information based on the defined control policy, the controlling comprising;

for each channel in the subset of channels, comparing a percentage of actual playback time on the media system to the target percentage allocation;

based on comparison results, selecting, from among the subset of channels, a channel from which to deliver information; and

controlling the media system to deliver information from the selected channel.