Methods, apparatus and systems for delivering and receiving data
First Claim
Patent Images
1. A method comprising:
- transmitting from a social network site to a television broadcasting site a stream of data comprising broadcast content, the broadcast content designated by the social network site to be broadcast by the television broadcasting site to a plurality of end-user media devices, each associated with a respective member of the social network site;
receiving in the social network site from an end-user media device among the plurality of the end-user media devices identifying data of a respective associated member and broadcast data designated to be broadcast by the television broadcasting site in association with the broadcast content;
obtaining in the social network site information related to the respective associated member; and
selecting in the social network site, by use of the broadcast data and the obtained information, targeted advertising content, the content designated for transmission to the end-user media device for it to be played in conjunction with the broadcast content.
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Accused Products
Abstract
According to one implementation a method is provided that involves transmitting from a social network site to a television broadcasting site a stream of data for being broadcast to multiple end-user media devices and also transmitting via a unicast communication from the social network site non-broadcast content for the purposes of being incorporated, integrated or otherwise played in conjunction with the broadcast content in the end-user media devices.
21 Citations
15 Claims
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1. A method comprising:
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transmitting from a social network site to a television broadcasting site a stream of data comprising broadcast content, the broadcast content designated by the social network site to be broadcast by the television broadcasting site to a plurality of end-user media devices, each associated with a respective member of the social network site; receiving in the social network site from an end-user media device among the plurality of the end-user media devices identifying data of a respective associated member and broadcast data designated to be broadcast by the television broadcasting site in association with the broadcast content; obtaining in the social network site information related to the respective associated member; and selecting in the social network site, by use of the broadcast data and the obtained information, targeted advertising content, the content designated for transmission to the end-user media device for it to be played in conjunction with the broadcast content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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Specification