Video display for product merchandisers
First Claim
Patent Images
1. A product merchandiser, comprising:
- a cabinet having an exterior surface and being coupled to a door, wherein the cabinet defines an interior area, wherein at least a portion of the interior area is configured to hold a plurality of products, and wherein at least a portion of the exterior surface of the cabinet comprises a transparent surface;
a plurality of shelves located in the cabinet, the plurality of shelves holding the plurality of products;
a cooling unit located in the cabinet, the cooling unit configured to maintain a temperature for storing the plurality of products;
at least one proximity sensor located on the exterior surface of the cabinet, the proximity sensor configured to receive proximity data regarding presence of a consumer;
a video projector configured for projecting video;
a rear-reflective film adhered to an interior side of the transparent surface for rendering the video on an exterior side of the transparent surface; and
a controller configured to;
receive proximity data from the proximity sensor regarding the presence of a customer;
cause the video projector to play a video on the rear-reflective film adhered to the transparent surface based on the received proximity data, the video including product description information regarding the plurality of products in the cabinet;
signal the video projector to pause the video at a point in the video in response to determining that the door is in an open position; and
subsequently signal the video projector to resume presenting the video from the point that the video was paused in response to determining that the door is no longer in the open position.
1 Assignment
0 Petitions
Accused Products
Abstract
According to certain aspects of the disclosure, embodiments of a product merchandiser incorporating a video display is described. The product merchandiser described herein contemplates the use of a rear projector video system for display of video on a reflective film that is adhered to a glass or other transparent exposed surface on the merchandiser. Aspects of the merchandiser provided herein provide a cost-effective, durable, flexible/adaptable to different merchandiser sizes, and non-static means of displaying advertising or other promotions via video directly on an exposed surface of a product merchandiser.
-
Citations
13 Claims
-
1. A product merchandiser, comprising:
-
a cabinet having an exterior surface and being coupled to a door, wherein the cabinet defines an interior area, wherein at least a portion of the interior area is configured to hold a plurality of products, and wherein at least a portion of the exterior surface of the cabinet comprises a transparent surface; a plurality of shelves located in the cabinet, the plurality of shelves holding the plurality of products; a cooling unit located in the cabinet, the cooling unit configured to maintain a temperature for storing the plurality of products; at least one proximity sensor located on the exterior surface of the cabinet, the proximity sensor configured to receive proximity data regarding presence of a consumer; a video projector configured for projecting video; a rear-reflective film adhered to an interior side of the transparent surface for rendering the video on an exterior side of the transparent surface; and a controller configured to; receive proximity data from the proximity sensor regarding the presence of a customer; cause the video projector to play a video on the rear-reflective film adhered to the transparent surface based on the received proximity data, the video including product description information regarding the plurality of products in the cabinet; signal the video projector to pause the video at a point in the video in response to determining that the door is in an open position; and subsequently signal the video projector to resume presenting the video from the point that the video was paused in response to determining that the door is no longer in the open position. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
-
-
9. A product merchandiser configured to display video on an external surface of the product merchandiser, comprising:
-
a video display assembly comprising a video projector and a rear-reflective film adhered to an interior transparent surface of the product merchandiser; a product area defined within the product merchandiser for holding at least one product; at least one shelf located in the product merchandiser, the at least one shelf configured to hold the at least one product; a cooling unit located in the product merchandiser, the cooling unit configured to maintain a temperature for storing the at least one product;
at least one proximity sensor located on a surface of the product merchandiser, the proximity sensor configured to receive proximity data regarding presence of a consumer; anda controller configured to; receive proximity data from the proximity sensor regarding the presence of a customer; cause the video projector to play a video on the rear-reflective film adhered to the transparent surface based on the received proximity data, the video including product description information regarding the at least one product; signal the video projector to pause the video at a point in the video in response to determining that a door of the product merchandiser is in an open position; and subsequently signal the video projector to resume presenting the video from the point that the video was paused in response to determining that the door is no longer in the open position. - View Dependent Claims (10, 11, 12, 13)
-
Specification