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System and method for inverted promotions

  • US 8,676,643 B2
  • Filed: 06/08/2011
  • Issued: 03/18/2014
  • Est. Priority Date: 04/30/1999
  • Status: Active Grant
First Claim
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1. A computer program product comprising non-transitory computer readable medium containing computer executable code that when executed by a computer performs operations comprising:

  • storing a first table of prices for a plurality of items for all consumers;

    storing a second table of prices for a first set of items selected from the plurality of items, wherein the second table is associated with a first set of selected consumers;

    storing a third table of prices for a second set of items selected from the plurality of items, wherein the third table is associated with a second set of selected consumers;

    providing at least one of the following;

    a price for a first set selected item from the second table to the first set of selected consumers when an entry in the second table for the first set selected item is non-zero;

    a price for a second set selected item from the third table to the second set of selected consumers when an entry in the second table for the second set selected item is zero;

    a price for an item from the first table to the second set of selected consumers when there is no entry for the item in the second table; and

    a price for an item from the first table to consumers who are not members of the first and second sets of selected consumers;

    whereby different prices for items can be provided to the first and second sets of selected consumers.

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