Method of delivery, targeting, and measuring advertising over networks
First Claim
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1. An apparatus for advertising, comprising:
- a processor; and
a memory storing instructions adapted to be executed by said processor to;
receive an advertisement request from a user node, wherein said advertisement request is based upon a link sent from an affiliate node to said user node in response to a content request sent from said user node to said affiliate node; and
select, in response to said advertisement request, an advertisement based upon stored information about said user node.
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Abstract
Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to requests from affiliated sites, an advertising server transmits to people accessing the page of a site an appropriate one of the advertisement based upon profiling of users and networks.
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Citations
22 Claims
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1. An apparatus for advertising, comprising:
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a processor; and a memory storing instructions adapted to be executed by said processor to; receive an advertisement request from a user node, wherein said advertisement request is based upon a link sent from an affiliate node to said user node in response to a content request sent from said user node to said affiliate node; and select, in response to said advertisement request, an advertisement based upon stored information about said user node. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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Specification