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Methods and systems for improving search rankings using advertising data

  • US 8,676,790 B1
  • Filed: 12/05/2003
  • Issued: 03/18/2014
  • Est. Priority Date: 12/05/2003
  • Status: Active Grant
First Claim
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1. A method for ranking search results using a processor-based device, the method comprising:

  • receiving a search query;

    identifying a plurality of articles relevant to the search query;

    identifying advertisements associated with the search query;

    determining advertising data associated with the advertisements; and

    ranking the articles based at least in part on the advertising data.

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