Methods and transmitting multimedia files and advertisements
First Claim
Patent Images
1. An apparatus comprising:
- a server computing device configured to;
communicate with a multimedia player of a user device;
transmit at least a portion of a digital file comprising advertising content and requested content;
receive a play request subsequent to transmission of a first advertisement portion that attempts to skip a second advertisement portion of the digital file; and
in response to receipt of the play request,send a signal to the multimedia player, the signal instructing the multimedia player to process the play request,conduct a virtual skip to displace the second advertisement portion and the requested content relative to their locations in the digital file, andcomplete transmission of the second advertisement portion prior to transmitting the requested portion such that the multimedia player plays the second advertisement portion despite receiving the instructing signal to process the play request to skip the second advertisement portion of the digital file.
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Abstract
The invention is directed to a method of transmitting a file having an advertising portion and a requested portion different from the advertising portion. The method includes receiving a request to transmit the file, via a streaming protocol allowing non-sequential access, transmitting the advertising portion of the file, receiving a request to transmit a portion of the requested portion of the file prior to completing transmitting the advertising portion of the file, completing the transmission of the advertising portion of the file, and transmitting the requested portion of the file.
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Citations
10 Claims
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1. An apparatus comprising:
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a server computing device configured to; communicate with a multimedia player of a user device; transmit at least a portion of a digital file comprising advertising content and requested content; receive a play request subsequent to transmission of a first advertisement portion that attempts to skip a second advertisement portion of the digital file; and in response to receipt of the play request, send a signal to the multimedia player, the signal instructing the multimedia player to process the play request, conduct a virtual skip to displace the second advertisement portion and the requested content relative to their locations in the digital file, and complete transmission of the second advertisement portion prior to transmitting the requested portion such that the multimedia player plays the second advertisement portion despite receiving the instructing signal to process the play request to skip the second advertisement portion of the digital file. - View Dependent Claims (2, 3, 4)
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5. A method comprising:
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transmitting at least a portion of a digital file comprising advertising content and requested content to a multimedia player; receiving, by a streaming server computing device, a play request subsequent to transmission of a first advertisement portion that attempts to skip a second advertisement portion of the digital file; and in response to receipt of the play request, sending a signal to the multimedia player, the signal instructing the multimedia player to process the play request, conducting a virtual skip to displace the second advertisement portion and requested content relative to their locations in the digital file, and completing transmission of the second advertisement portion prior to transmitting the requested portion such that the multimedia player plays the second advertisement portion despite receiving the instructing signal to process the play request to skip the second advertisement portion of the digital file. - View Dependent Claims (6, 7)
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8. A non-transitory computer readable medium having instructions stored thereon that in response to execution of the instructions cause one or more computing devices comprising a streaming server computing device to perform operations comprising:
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transmitting at least a portion of a digital file comprising advertising content and requested content to a multimedia player; receiving, by the streaming server computing device, a play request subsequent to a transmission of a first advertisement portion that attempts to skip a second advertisement portion of the digital file; and in response to receipt of the play request, sending a signal to the multimedia player, the signal instructing the multimedia player to process the play request, conducting a virtual skip that displaces the second advertisement portion and the requested content relative to their locations in the digital file, and completing transmission of the second advertisement portion prior to transmitting the requested portion such that the multimedia player plays the second advertisement potion despite receiving the instructing signal to process the play request to skip the second advertisement portion of the digital file. - View Dependent Claims (9, 10)
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Specification