Device, system and method of wireless delivery of targeted advertisements

• US 8,677,020 B2
• Filed: 01/17/2006
• Issued: 03/18/2014
• Est. Priority Date: 10/17/2005
• Status: Active Grant

• Current Assignee: Amobee, Inc. (Nexxen International Ltd.)
• Original Assignee: Amobee, Inc. (Nexxen International Ltd.)
• Inventors: Levkovitz, Zohar, Shulman, Gil
• Primary Examiner(s): Nguyen, Thuong
• Application Number:
  US11/332,387
• Publication Number:
  US 20070088851A1
• Time in Patent Office: 2,982 Days
• Field of Search: 709/203, 709/238, 455/514, 455/517, 705/14
• US Class Current: 709/246
• CPC Class Codes: G06Q 10/107 Computer-aided management of electronic mailing [e-mailing]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: H04L 51/58 Message adaptation for wireless communication
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04M 3/42382 Text-based messaging services in telephone networks such as PSTN/ISDN, e.g. User-to-User Signalling or Short Message Service for fixed networks
• CPC Class Codes: H04M 3/4878 Advertisement messages

Abstract

Devices, systems and methods of wireless delivery of targeted advertisements. A system in accordance with an embodiment of the invention includes a modifier to receive a message transmitted by a first wireless communication device and intended for reception by a second wireless communication device, and to selectively add an advertisement to the message prior to its presentation on the second wireless communication device. The message is a Short Message Service (SMS) message, a Multimedia Messaging Service (MMS) message, an Instant Messaging (IM) message, and an Electronic Mail (Email) message.

Claims

1. A system comprising:

a modifier to receive a message after transmission by a first mobile wireless communication device and addressed to a second mobile wireless communication device, prior to receipt by said second mobile wireless communication device, to selectively insert an advertisement into the message, and to send said message with said inserted advertisement to the second mobile wireless communication device.

2. The system of claim 1, wherein the message comprises a message selected from a group consisting of:

a Short Message Service (SMS) message, and a Multimedia Messaging Service (MMS) message.

3. The system of claim 1, wherein the modifier is to select the advertisement based on a contextual analysis of the message.

4. The system of claim 3, wherein the contextual analysis comprises an analysis utilizing a taxonomy tree of classified topics.

5. The system of claim 3, wherein the contextual analysis is to determine to maintain the message unmodified.

6. The system of claim 1, wherein the modifier is to select the advertisement based on a contextual analysis of one or more messages communicated prior to said message.

7. The system of claim 1, wherein the modifier is to select the advertisement based on a manufacturer of the second wireless communication device and a model of the second mobile wireless communication device.

8. The system of claim 1, wherein the modifier is to select the advertisement based on a location of the second mobile wireless communication device.

9. The system of claim 1, wherein the modifier is to select the advertisement based on a personal data item representing a property of a user of the second mobile wireless communication device.

10. The system of claim 9, wherein the personal data item is selected from a group consisting of:

a data item representing an age of said user, a data item representing an age group of said user, a data item representing a gender of said user, a data item representing an occupation of said user, a data item representing a profession of said user, and a data item representing usage pattern associated with said user.

11. The system of claim 1, comprising a proxy server to intercept the message transmitted by the first mobile wireless communication device, and to route the message to a gateway incorporating said modifier.

12. The system of claim 1, wherein the modifier is included in said first mobile wireless communication device, and wherein the modifier is to selectively add the advertisement prior to transmission of the message to the second mobile wireless communication device.

13. The system of claim 1, wherein the modifier is included in said second mobile wireless communication device.

14. The system of claim 13, wherein the modifier is included in a message client application of said second mobile wireless communication device.

15. The system of claim 1, wherein the modifier is to obtain the advertisement from a local cache operatively coupled to the modifier.

16. The system of claim 1, wherein the modifier is included in a device selected from a group consisting of:

the first mobile wireless communication device, and the second mobile wireless communication device; and

wherein the modifier is to obtain the advertisement from a local cache of said device while said device is offline.

17. The system of claim 1, wherein the modifier is to obtain the advertisement through an online connection with an advertisement server.

18. A method comprising:

receiving a message after transmission by a first mobile wireless communication device and addressed to a second mobile wireless communication device; and

prior to receipt by said second mobile wireless communication device, selectively inserting an advertisement into the message; and

sending said message with said inserted advertisement to the second mobile wireless communication device.

19. The method of claim 18, wherein receiving the message comprises:

receiving a message selected from a group consisting of;

a Short Message Service (SMS) message, and a Multimedia Messaging Service (MMS) message.

20. The method of claim 18, further comprising:

selecting the advertisement based on a contextual analysis of the message.

21. The method of claim 18, further comprising:

based on a contextual analysis of the message, determining to maintain the message unmodified.

22. The method of claim 18, further comprising:

intercepting the message transmitted by the first mobile wireless communication device.

23. A mobile wireless communication device comprising:

a receiver to receive a message transmitted by another mobile wireless communication device and addressed to said mobile wireless communication device; and

a modifier to selectively insert an advertisement into the message prior to its presentation on said mobile wireless communication device, wherein the modifier is to select the advertisement from a local cache when said mobile wireless communication device is offline.

24. The wireless communication device of claim 23, wherein the message comprises a message selected from a group consisting of:

a Short Message Service (SMS) message, and a Multimedia Messaging Service (MMS) message.

25. The wireless communication device of claim 23, wherein the modifier is to select the advertisement based on a contextual analysis of the message.

26. The wireless communication device of claim 23, wherein the modifier is to select the advertisement based on a contextual analysis of at least one message communicated prior to said message.