Methods, apparatus, and systems to collect audience measurement data
First Claim
1. A method of collecting audience measurement data in a monitored household, the method comprising:
- collecting first program identification data and audience identification data during a first time period, the audience identification data being collected by prompting audience members in the monitored household to self-identify using a people meter;
developing, with a first processor, audience member behavior data based on the first program identification data and the audience identification data collected in the first time period;
deactivating the people meter after the first time period;
collecting second program identification data in a second time period after the first time period without collecting audience identification data; and
identifying, with at least one of the first processor or a second processor, the audience members associated with the second program identification data based on the audience member behavior data.
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Abstract
Methods, apparatus, and systems to collect audience measurement data are disclosed. A disclosed example method includes collecting first program identification data and audience identification data during a first time period, the audience identification data being collected by prompting audience members in the monitored household to self-identify using a people meter, developing audience member behavior data based on the first program identification data and the audience identification data collected in the first time period, collecting second program identification data in a second time period after the first time period without collecting audience identification data, and identifying the audience members associated with the second program identification data based on the audience member behavior data.
99 Citations
30 Claims
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1. A method of collecting audience measurement data in a monitored household, the method comprising:
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collecting first program identification data and audience identification data during a first time period, the audience identification data being collected by prompting audience members in the monitored household to self-identify using a people meter; developing, with a first processor, audience member behavior data based on the first program identification data and the audience identification data collected in the first time period; deactivating the people meter after the first time period; collecting second program identification data in a second time period after the first time period without collecting audience identification data; and identifying, with at least one of the first processor or a second processor, the audience members associated with the second program identification data based on the audience member behavior data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method of collecting audience measurement data in a monitored household, the method comprising:
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collecting first program identification data and audience identification data during a first time period, the audience identification data being collected by prompting audience members in the monitored household to self-identify using a people meter; developing, with a first processor, audience member behavior data based on the first program identification data and the audience identification data collected in the first time period; removing the people meter from the monitored household after the first time period; collecting second program identification data in a second time period after the first time period without collecting audience identification data; and identifying, with at least one of the first processor or a second processor, the audience members associated with the second program identification data based on the audience member behavior data.
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12. A system to collect audience measurement data comprising:
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a set of active audience metering systems, each of the active audience metering systems located in a respective panelist household and including a respective meter to collect program identification data and a respective people meter; and a set of legacy audience metering systems, each of the legacy audience metering systems formerly an active audience metering system and each of the legacy audience metering systems located in a respective panelist household and including a respective meter to collect program identification data. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20)
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21. An apparatus to collect audience measurement data comprising:
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a people meter interface to collect audience identification data during a first time period, the audience identification data being collected by prompting audience members in a monitored household to self-identify using a people meter communicatively coupled to the people meter interface, the people meter interface to disable collection of the audience identification data during a second time period after the first time period; programming measurement circuitry to collect first program identification data during the first time period and second program identification data during the second time period, the second program identification data collected without collecting audience measurement data; and a behavior processor to; develop audience member behavior data based on the first program identification data and the audience identification data collected in the first time period; and identify the audience members associated with the second program identification data based on the audience member behavior data. - View Dependent Claims (22, 23, 24)
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25. A tangible machine-readable storage device or storage disc comprising instructions which machine accessible medium having instructions stored thereon that, when executed, cause a machine to at least:
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collect first program identification data and audience identification data during a first time period, the audience identification data being collected by prompting audience members in the monitored household to self-identify using a people meter; develop audience member behavior data based on the first program identification data and the audience identification data collected in the first time period;
deactivate the people meter after the first time period;collect second program identification data in a second time period after the first time period without collecting audience identification data; and identify the audience members associated with the second program identification data based on the audience member behavior data. - View Dependent Claims (26, 27, 28, 29, 30)
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Specification