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Methods, apparatus, and systems to collect audience measurement data

  • US 8,677,385 B2
  • Filed: 09/21/2010
  • Issued: 03/18/2014
  • Est. Priority Date: 09/21/2010
  • Status: Active Grant
First Claim
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1. A method of collecting audience measurement data in a monitored household, the method comprising:

  • collecting first program identification data and audience identification data during a first time period, the audience identification data being collected by prompting audience members in the monitored household to self-identify using a people meter;

    developing, with a first processor, audience member behavior data based on the first program identification data and the audience identification data collected in the first time period;

    deactivating the people meter after the first time period;

    collecting second program identification data in a second time period after the first time period without collecting audience identification data; and

    identifying, with at least one of the first processor or a second processor, the audience members associated with the second program identification data based on the audience member behavior data.

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