Methods and apparatus to verify consumption of programming content
First Claim
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1. A method to verify presentation of media content, comprising:
- storing, at a media device located in a household, a plurality of instances of media content to be inserted into a content stream by the media device;
storing, at the media device, a data structure including a plurality of index identifiers each assigned to one of the instances of media content to be inserted into the content stream, wherein a first content identifier corresponding to a first instance of the insertable media content is obtained at the media device prior to the media device outputting the first instance of insertable media content to a presentation device for time-shifted playback;
detecting presentation of the content stream by the media device after the insertable media content is stored by the media device;
extracting a second content identifier from the presentation of the content stream;
comparing the second content identifier to the first content identifier; and
when the second content identifier matches the first content identifier, identifying a first one of the index identifiers of the data structure assigned to the first instance of the insertable media content and conveying the first index identifier to a data collection facility as verification that the first instance of the insertable media content was presented by the media device.
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Abstract
Methods and apparatus to verify consumption of content are described herein. In an example method, a content library is generated within a data structure. The content library includes at least one content identifier associated with programming content. The programming content is insertable into content stream. A content stream including content for broadcasting on a broadcast device is received. To verify consumption of the programming content, a broadcast content identifier associated with the content for broadcasting is compared to the at least one content identifier of the content library.
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Citations
19 Claims
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1. A method to verify presentation of media content, comprising:
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storing, at a media device located in a household, a plurality of instances of media content to be inserted into a content stream by the media device; storing, at the media device, a data structure including a plurality of index identifiers each assigned to one of the instances of media content to be inserted into the content stream, wherein a first content identifier corresponding to a first instance of the insertable media content is obtained at the media device prior to the media device outputting the first instance of insertable media content to a presentation device for time-shifted playback; detecting presentation of the content stream by the media device after the insertable media content is stored by the media device; extracting a second content identifier from the presentation of the content stream; comparing the second content identifier to the first content identifier; and when the second content identifier matches the first content identifier, identifying a first one of the index identifiers of the data structure assigned to the first instance of the insertable media content and conveying the first index identifier to a data collection facility as verification that the first instance of the insertable media content was presented by the media device. - View Dependent Claims (2, 3, 4, 5, 6, 18)
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7. A tangible machine accessible storage device or disc comprising instructions that, when executed, cause a machine to at least:
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store, at a media device located in a household, a plurality of instances of media content to be inserted into a content stream by the media device; store, at the media device, a data structure including a plurality of index identifiers each assigned to one of the instances of the media content to be inserted into the content stream, wherein a first content identifier corresponding to a first instance of the insertable media content is obtained at the media device prior to the media device outputting the first instance of insertable media content to a presentation device for time-shifted playback; detect presentation of the content stream by the media device after the insertable media content is stored by the media device; extract a second content identifier from the presentation of the content stream; compare the second content identifier to the first content identifier; and when the second content identifier matches the first content identifier, identify a first one of the index identifier of the data structure assigned to the first instance of the insertable media content and conveying the first index identifier to a data collection facility as verification that the first instance of insertable media content was presented by the media device. - View Dependent Claims (8, 9, 10, 11, 12, 19)
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13. A video recorder located at a household, comprising:
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a library generator to generate a library including a plurality of content identifiers corresponding to media content received by the video recorder, the library generator to store the media content in a memory of the video recorder for playback in a time-shifted manner, the library generator to extract the content identifiers from the media content prior to the video recorder outputting the media content to a presentation device for the time-shifted playback of the stored media content; a memory to store a data structure including a plurality of index identifiers each assigned to one of the instance of media content to be inserted into the content stream; a comparator to compare a content identifier extracted from a time-shifted presentation on the presentation device to one or more of the plurality of content identifiers of the library; and a processor to, when the extracted content identifier matches one of the content identifiers of the library, identify a first one of the index identifiers assigned to the instance of the insertable media content corresponding to the matching content identifier of the library and to convey the first one of the index identifiers to a data collection facility as verification of the presentation of the stored media content. - View Dependent Claims (14, 15, 16, 17)
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Specification