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Methods and apparatus to verify consumption of programming content

  • US 8,677,393 B2
  • Filed: 10/16/2009
  • Issued: 03/18/2014
  • Est. Priority Date: 06/08/2004
  • Status: Active Grant
First Claim
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1. A method to verify presentation of media content, comprising:

  • storing, at a media device located in a household, a plurality of instances of media content to be inserted into a content stream by the media device;

    storing, at the media device, a data structure including a plurality of index identifiers each assigned to one of the instances of media content to be inserted into the content stream, wherein a first content identifier corresponding to a first instance of the insertable media content is obtained at the media device prior to the media device outputting the first instance of insertable media content to a presentation device for time-shifted playback;

    detecting presentation of the content stream by the media device after the insertable media content is stored by the media device;

    extracting a second content identifier from the presentation of the content stream;

    comparing the second content identifier to the first content identifier; and

    when the second content identifier matches the first content identifier, identifying a first one of the index identifiers of the data structure assigned to the first instance of the insertable media content and conveying the first index identifier to a data collection facility as verification that the first instance of the insertable media content was presented by the media device.

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