Grouping advertisement subavails
First Claim
1. In a television network environment, the television network environment being a cable-based system, a satellite-based system or a switched digital video system, a method of managing advertisement opportunities, the method comprising:
- recognizing one or more advertisement opportunities (avails) in a programming stream wherein each avail includes a time duration, bandwidth characteristics and a program linked to the avail;
creating a plurality of addressable units (subavails) from the recognized avails, wherein each recognized avail is virtually partitioned into the plurality of addressable units (subavails) such that each subavail includes one or more of a subscriber size and a statistical distribution of demographic factors, and is directed at a particular target audience group; and
aggregating the subavails to generate one or more groups of subavails.
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Accused Products
Abstract
Method and system for creating one or more advertising avail sections (subavails) and thereupon aggregating the subavails to form one or more groups of subavails. The advertisement opportunities (avails) may be divided into sections (subavails) with each section being directed at a particular target audience (group). The subavails are then aggregated into one or more groups of subavails so that the groups of subavails can be sold to the advertisers. The grouping of subavails is generally based on a correlation wherein the subavails are characterized based on one or more characteristics. The groups of subavails are formed based on one or more shared characteristics. The advertiser has an option to buy a group of subavails (rather than an avail in prior art), whereby the advertiser may reach a targeted group of an audience.
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Citations
11 Claims
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1. In a television network environment, the television network environment being a cable-based system, a satellite-based system or a switched digital video system, a method of managing advertisement opportunities, the method comprising:
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recognizing one or more advertisement opportunities (avails) in a programming stream wherein each avail includes a time duration, bandwidth characteristics and a program linked to the avail; creating a plurality of addressable units (subavails) from the recognized avails, wherein each recognized avail is virtually partitioned into the plurality of addressable units (subavails) such that each subavail includes one or more of a subscriber size and a statistical distribution of demographic factors, and is directed at a particular target audience group; and aggregating the subavails to generate one or more groups of subavails. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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Specification