Mobile display

• US 8,681,072 B2
• Filed: 04/15/2011
• Issued: 03/25/2014
• Est. Priority Date: 02/18/2005
• Status: Active Grant

• Current Assignee: The Procter & Gamble Company
• Original Assignee: The Procter & Gamble Company
• Inventors: Weis, Judd Warren, Bariguian, Gilles
• Primary Examiner(s): NGUYEN, KIMNHUNG T
• Application Number:
  US13/087,967
• Publication Number:
  US 20110191269A1
• Time in Patent Office: 1,075 Days
• Field of Search: 345 11- 13, 434/249, 434/365, 434/377, 434/429, 434/430, 434/433
• US Class Current: 345/1.1
• CPC Class Codes: E04B 2/7433 with panels and support posts
• CPC Class Codes: E04H 1/1272 Exhibition stands
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 99/00 Subject matter not provided for in other groups of this subclass

Abstract

A mobile, multi-room display environment. The display environment has a first room, the first room having a first set of sensory cues, and a second room, the second room having a second set of sensory cues substantially different from the first set of sensory cues. The first and second rooms are designed for temporary use and can be easily disassembled for transport from one location to another.

Claims

1. A mobile, multi-room display comprising:

a first room, said first room having a first set of sensory cues; and

a second room, said second room having a second set of sensory cues substantially different from said first set of sensory cues;

wherein said first set of sensory cues and said second set of sensory cues are chosen to be relevant to a predetermined category of a population;

wherein said predetermined category of a population is chosen from the group consisting of early teens, young childless adults, adults, and older adults;

wherein said sensory cues in each of said first and second rooms are chosen to be relevant to a progression of life stages in said predetermined category of a population; and

wherein said first and second rooms are designed to be cratable or palletizeable.

2. The mobile display of claim 1, wherein said display further comprises consumer products and said display communicates benefits of said consumer products.

3. The mobile display of claim 2, wherein said consumer products are chosen from the group consisting of feminine care products, baby care products, oral care products, fabric care products, home care products, pharmaceuticals, bath products, facial and absorptive tissue products, beauty care products, medical or dental products, pet care products, food and food preparation products, kitchen and shop appliance products, automotive products, sporting goods products, hardware and building materials products.

4. The mobile display of claim 1, wherein said rooms are designed to look like interiors chosen from the group consisting of a bedroom, a kitchen, a clothing store, a nursery, a play room, a shop, a hotel room, a garage, a basement, an office, a doctor'"'"'s office, an operating room, a dentist'"'"'s office, a waiting room, a classroom, a laboratory, a factory floor, an automobile, or a classroom.

5. The mobile display of claim 1, wherein said population is a population of adult females.

6. The mobile display of claim 1, wherein said predetermined category is chosen from the group consisting of pre-teen and early teen girls at the onset of menstruation;

young, childless women; and

mothers and older women.

7. The mobile display of claim 1, wherein said first and second rooms are connected by a common doorway.

8. The mobile display of claim 1, wherein said first sensory cues include visual cues chosen from the group consisting of a bed, an un-made bed, hanging clothing in a closet, clothing on said bed or on a floor, pictures, posters, mirrors, compact discs, a music system, a video display means, a computer, a desk, incandescent lighting, and a mirror.

9. The mobile display of claim 1, wherein said first sensory cues include visual cues chosen from the group consisting of a refrigerator, an oven, a table and chairs, a sink, cleaning supplies, a food pantry, a dishwasher, tile flooring, hardwood flooring, linoleum flooring, fluorescent lighting, and a curtained window.

10. The mobile display of claim 1, wherein said first sensory cues include visual cues chosen from the group consisting of a rack of hanging clothing, shelves of folded clothes, pictures of models modeling clothing, racks of hanging accessories, display counters containing items for sale, wall advertising, posters, and fitting rooms.

11. The mobile display of claim 1, further comprising a third room, said third room having a third set of sensory cues substantially different from said first and second sets of sensory cues.

12. The mobile display of claim 11, wherein said sensory cues in each of said first, second, and third rooms are chosen to be relevant to a predetermined category of a population, and wherein said sensory cues in each of said first, second, and third rooms are chosen to be relevant to a progression of life stages in a predetermined category of a population.

13. The mobile display of claim 1, further comprising a fourth room, said fourth room having a fourth set of sensory cues substantially different from said first, second and third sets of sensory cues.

14. A mobile, multi-room display comprising:

a first room, said first room having a first set of sensory cues; and

a second room, said second room having a second set of sensory cues substantially different from said first set of sensory cues; and

wherein said first set of sensory cues and said second set of sensory cues are chosen to be relevant to a predetermined category of a population;

wherein said predetermined category of a population is chosen from the group consisting of pre-teen and early teen girls, young childless women, mothers, and older women;

wherein said first and second rooms are arranged in an ordered progression through a woman'"'"'s stages of life; and

wherein said first and second rooms are designed to be cratable or palletizeable.

15. The mobile display of claim 14, wherein at least one of said first room and said second room is designed to look like interiors chosen from the group consisting of a bedroom, a clothing store, or a kitchen.

16. The mobile display of claim 14, wherein at least one of the first and the second room contains a multi-media presentation of a life of said predetermined category of a population.

17. A mobile, multi-room display comprising:

a first room, said first room having a first set of sensory cues; and

a second room, said second room having a second set of sensory cues substantially different from said first set of sensory cues; and

wherein said first set of sensory cues and said second set of sensory cues are chosen to be relevant to a predetermined category of a population;

wherein said predetermined category of a population is chosen from the group consisting of early teens, young childless adults, adults, and older adults;

wherein said sensory cues in each of said first and second rooms are chosen to be relevant to a progression of life stages in said predetermined category of a population;

wherein at least one of said first set of sensory cures and said second set of sensory cues correspond to products selected from the group consisting of oral care products, fabric care products, home care products, pharmaceutical products, medical products, beauty care products, pet care products, food products, sporting good products, and building products; and

wherein said first and second rooms are designed to be cratable or palletizeable.