System for selecting ad inventory with a clickable map interface

• US 8,682,713 B2
• Filed: 07/17/2008
• Issued: 03/25/2014
• Est. Priority Date: 10/31/2005
• Status: Expired due to Fees

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Celik, Aytek Esen, Choie, Tak-Leung
• Primary Examiner(s): Brandenburg, William A
• Assistant Examiner(s): HENRY, RODNEY M
• Application Number:
  US12/175,241
• Publication Number:
  US 20090012866A1
• Time in Patent Office: 2,077 Days
• Field of Search: 705/14
• US Class Current: 705/14.1
• CPC Class Codes: G06F 16/24 Querying
• CPC Class Codes: G06Q 10/087 Inventory or stock management, e.g. order filling, procurement or balancing against orders
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method is disclosed for providing advertising content for display in a page over a network. Ad inventory is identified and/or organized based on a category and a geographic region. The ad inventory may be displayed on an interactive map that is used for selecting from the inventory based on the geographic location.

Claims

1. In a non-transitory computer readable storage medium having stored therein data representing instructions executable by a programmed processor for displaying geographic specific advertisement inventory, the storage medium comprising instructions for:

identifying a geographic location for which an advertisement is displayed;

receiving a category for the advertisement to be displayed;

displaying, on an interactive map of the geographic location, an inventory of advertisement listings within the geographic location, wherein the advertisement listings are related to the category and each listing comprises an advertisement slot available for purchase;

receiving a selection of at least one of the advertisement listings from the displayed inventory; and

displaying an advertisement for the selected advertisement listing.

2. The computer readable medium of claim 1 wherein the selection of at least one of the advertisement listings comprises a purchase of the at least one of the advertisement listings.

3. The computer readable medium of claim 1 wherein the geographic location is selected by the advertiser.

4. The computer readable medium of claim 1 further comprising:

receiving a request to resize the interactive map; and

updating the geographic location based on the resized interactive map.

5. The computer readable medium of claim 4 further comprising:

updating the inventory of advertisements based on the resized geographic location, wherein the updated inventory includes advertisements within the resized geographic location.

6. The computer readable medium of claim 4 wherein the resized interactive map comprises a smaller geographic location, further wherein the updated inventory is reduced to include advertisements within the smaller geographic location.

7. The computer readable medium of claim 4 wherein the resized interactive map comprises a larger geographic location, further wherein the updated inventory is increased to include advertisements within the larger geographic location.

8. The computer readable medium of claim 1 wherein the identifying the geographic location comprises receiving a selection of the geographic location from the interactive map.

9. In a non-transitory computer readable storage medium having stored therein data representing instructions executable by a programmed processor for displaying advertisement inventory, the storage medium comprising instructions for:

receiving a category for an advertisement;

receiving a selection for a geographic region;

displaying an interactive map of the selected geographic region;

displaying ad inventory on the map that is related to the category, wherein the inventory includes available inventory, unavailable inventory, purchased inventory, and an ad location; and

displaying details of the inventory on the interactive map at respective locations of the inventory within the geographic region.

10. The computer readable medium of claim 9 further comprising:

receiving another selection of a different geographic region; and

updating the interactive map to display the different geographic region.

11. The computer readable medium of claim 10 wherein the different geographic region is a subset of the selected geographic region, further wherein the selected geographic region is narrowed to the different geographic region.

12. The computer readable medium of claim 11 wherein the ad inventory is updated to display inventory within the different geographic region.

13. The computer readable medium of claim 10 wherein the selected geographic region is a subset of the different geographic region, further wherein the selected geographic region is broadened to the different geographic region.

14. The computer readable medium of claim 13 wherein the ad inventory is updated to display inventory within the different geographic region.

15. The computer readable medium of claim 9 wherein the inventory comprises a listing for displaying an advertisement.

16. The computer readable medium of claim 15 wherein the listing comprises an enhanced listing or a featured listing.

17. The computer readable medium of claim 9 wherein the details of the inventory comprises price, location, or availability.

18. A computerized method for providing an advertiser interface comprising:

receiving a request for ad inventory including a category and geographic region, wherein the ad inventory comprises a listing of available slots for advertisements;

providing a map of the geographic region;

identifying, with at least one processor, available ad inventory based on the category, wherein the available ad inventory is associated with the geographic region;

displaying the available ad inventory within the geographic region including a price and location for each of the available ads in the available ad inventory; and

receiving a selection from the map of at least one of the available ads from the available ad inventory.

19. The method of claim 18 wherein the selection comprises a purchase of the selected at least one of the available ad.

20. The method of claim 19 wherein the selected at least one of the available ad is listed as unavailable or purchased and is removed from the available ad inventory.

21. The method of claim 18 wherein the selection comprises a click of the selected at least one of the available ad as displayed on the map.