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Targeted television advertising based on profiles linked to multiple online devices

  • US 8,683,502 B2
  • Filed: 08/03/2012
  • Issued: 03/25/2014
  • Est. Priority Date: 08/03/2011
  • Status: Active Grant
First Claim
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1. A method implemented using a programmed hardware computer system, the method comprising:

  • (a) using the computer system, selecting a television advertisement to be directed to a set-top box, which television advertisement is selected based at least in part on profile information pertaining to a user of or online activity performed with a secondary online device associated with the set-top box,(b) wherein the association between the secondary online device and the set-top box is indicated by (i) stored electronic indicia of a proxy location of the set-top box, which proxy location is a location of a primary online device at a time when the primary online device is estimated to have been at a geographic location shared with the set-top box, and (ii) stored electronic indicia indicating that the secondary online device is estimated to have been at least transiently located at the proxy location of the set-top box.

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