Method for using banner advertisements during commercial breaks

• US 8,683,512 B2
• Filed: 03/28/2012
• Issued: 03/25/2014
• Est. Priority Date: 11/24/1999
• Status: Expired due to Fees

• Current Assignee: JLB Ventures, LLC
• Original Assignee: JLB Ventures, LLC
• Inventors: Kamen, Yakov, Shirman, Leon
• Primary Examiner(s): Featherstone, Mark D
• Application Number:
  US13/432,660
• Publication Number:
  US 20120185898A1
• Time in Patent Office: 727 Days
• Field of Search: None
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: H04N 21/25435 involving characteristics of content or additional data, e.g. video resolution or the amount of advertising
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/42204 User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor constructive details of casings for the remote control device H01H9/0235; user interfaces for controlling a tuning device of a television receiver through a remote control H03J9/00; remote control of peripheral devices connected to a television receiver through the remote control device of the television receiver H04B1/205
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/4425 Monitoring of client processing errors or hardware failure
• CPC Class Codes: H04N 21/4524 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; systems specially adapted for using geographical information in broadcast systems H04H60/70; protocols in which the network application is adapted for the location of the user terminal in communication control or processing H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/4782 Web browsing , e.g. WebTV
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8586 by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests
• CPC Class Codes: Y10S 358/908 Pause control, i.e. "commercial killers"

Abstract

A method, non-transitory computer readable media, and Apparatus is provided for viewing a second content item while a first content item plays an advertisement. When the first content item is changed to a second content item on a display, a window region displays an advertising item related to the advertisement. The advertising item in the window region is modified when the advertisement has ended, alerting the user the advertisement is over. In another embodiment, the advertisement comprises a first and second commercial played in succession, and the advertising item in the window region comprises a first and second product item. In this embodiment, the window region displays the first product item when the first commercial is played in the advertisement, and the second product item when the second commercial plays in the advertisement.

Claims

1. A method implemented by a computing device comprising:

displaying, by the computing device, a first content item on a display, the first content item comprising an advertisement for one or more products, wherein the advertisement includes a first commercial for a first product and a second commercial for a second product, wherein the first commercial and the second commercial are played in succession in the advertisement;

in response to receiving user input, changing, by the computing device, the first content item on the display to a second content item, the second content item comprising a window region on less than all of the display;

displaying, by the computing device, an advertising item in the window region of the second content item, the advertising item is a banner relating to the one or more products in the advertisement, wherein the advertising item includes a first product item related to the first product and a second product item related to the second product;

displaying, by the computing device, the first product item in the window region while the first commercial is playing in the advertisement;

displaying, by the computing device, the second product item in the window region while the second commercial is playing in the advertisement;

detecting, by the computing device, when the advertisement has ended; and

in response to the detecting, providing, by the computing device, an alert signifying the advertisement has ended by modifying the advertising item displayed in the window region of the second content item.

2. The method of claim 1, wherein the second product item comprises an option to access the Internet.

3. The method of claim 1, wherein a link is associated with the window region, the method further comprising invoking the link by the computing device.

4. The method of claim 3, wherein the link is to a web page.

5. One or more non-transitory computer readable media storing computer readable instructions that, when executed, cause an apparatus to:

display a first content item on a display, the first content item comprising an advertisement for one or more products, wherein the advertisement includes a first commercial for a first product and a second commercial for a second product, wherein the first commercial and the second commercial are played in succession in the advertisement;

in response to receiving user input, change the first content item on the display to a second content item, the second content item comprising a window region on less than all of the display;

display an advertising item in the window region of the second content item, the advertising item is a banner relating to the one or more products in the advertisement, wherein the advertising item includes a first product item related to the first product and a second product item related to the second product;

display the first product item in the window region while the first commercial is playing in the advertisement;

display the second product item in the window region while the second commercial is playing in the advertisement;

detect when the advertisement has ended; and

in response to detecting the advertisement has ended, provide an alert signifying the advertisement has ended by modifying the advertising item displayed in the window region of the second content item.

6. The one or more non-transitory computer readable media of claim 5, wherein the second product item comprises an option to access the Internet.

7. The one or more non-transitory computer readable media of claim 5, wherein a link is associated with the window region, the one or more non-transitory computer readable media further comprising computer readable instructions that, when executed, cause the apparatus to invoke the link.

8. The one or more non-transitory computer readable media of claim 7, wherein the link is to a web page.

9. An apparatus comprising:

a processor; and

memory operatively coupled to the processor and storing computer readable instructions that, when executed, cause the apparatus to;

display a first content item on a display, the first content item comprising an advertisement for one or more products, wherein the advertisement includes a first commercial for a first product and a second commercial for a second product, wherein the first commercial and the second commercial are played in succession in the advertisement;

in response to receiving user input, change the first content item on the display to a second content item, the second content item comprising a window region on less than all of the display;

display an advertising item in the window region of the second content item, the advertising item is a banner relating to the one or more products in the advertisement, wherein the advertising item includes a first product item related to the first product and a second product item related to the second product;

display the first product item in the window region while the first commercial is playing in the advertisement;

display the second product item in the window region while the second commercial is playing in the advertisement;

detect when the advertisement has ended; and

in response to detecting the advertisement has ended, provide an alert signifying the advertisement has ended by modifying the advertising item displayed in the window region of the second content item.

10. The apparatus of claim 9, wherein the second product item comprises an option to access the Internet.

11. The apparatus of claim 9, wherein a link to a web page is associated with the window region, the memory further storing computer readable instructions that, when executed, cause the apparatus to invoke the link.