Providing supplemental content to wireless communication devices based on device status

• US 8,688,086 B1
• Filed: 09/10/2010
• Issued: 04/01/2014
• Est. Priority Date: 09/10/2010
• Status: Active Grant

• Current Assignee: T-Mobile Innovations LLC (Deutsche Telekom AG)
• Original Assignee: Sprint Communications Company LP (Deutsche Telekom AG)
• Inventors: Cope, Warren B., Pankajakshan, Bejoy
• Primary Examiner(s): Kincaid, Lester
• Assistant Examiner(s): Gu, Andy
• Application Number:
  US12/879,774
• Time in Patent Office: 1,299 Days
• Field of Search: 455/414.2
• US Class Current: 455/414.2
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04M 3/42008 Systems for anonymous communication between parties, e.g. by use of disposal contact identifiers
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04W 8/005 Discovery of network devices, e.g. terminals

Abstract

What is disclosed is a method of operating a wireless communication system. The method includes receiving a registration request from a wireless communication device, and in response, monitoring device status and updating a data structure with device status data for the wireless communication device. The method also includes receiving a content request from the wireless communication device for primary content from a primary content provider, and in response, determining an anonymous key associated with the wireless communication device and transferring the anonymous key for delivery to a supplemental content provider. The method also includes receiving a device status request comprising the anonymous key transferred by the supplemental content provider, and in response, transferring the device status data from the data structure for delivery to the supplemental content provider. The method also includes receiving supplemental content transferred by the supplemental content provider responsive to the transferred device status data, receiving the primary content transferred by the primary content provider, and transferring the primary content and the supplemental content to the wireless communication device.

Claims

1. A method of operating a wireless communication system, the method comprising:

receiving a registration request from a wireless communication device, and in response, monitoring device status and updating a data structure with device status data for the wireless communication device;

receiving a content request from the wireless communication device for primary content from a primary content provider, and in a control system of the wireless communication system, responsively determining an anonymous key associated with the wireless communication device that conceals an identity of the wireless communication device to an advertisement content provider and transferring the anonymous key for delivery to the advertisement content provider;

in the control system of the wireless communication system, receiving a device status request indicating the anonymous key transferred by the advertisement content provider, and in response, transferring the device status data with the anonymous key for delivery to the advertisement content provider;

in a content server of the wireless communication system, receiving advertisement content indicating the anonymous key transferred by the advertisement content provider responsive to the transferred device status data, and determining that the advertisement content is associated with the primary content for the wireless communication device based on at least processing the anonymous key to determine the identity of the wireless communication device;

in the content server of the wireless communication system, receiving the primary content transferred by the primary content provider; and

transferring the primary content and the advertisement content to the wireless communication device using the identity of the wireless communication device.

2. The method of claim 1, wherein the device status data is associated with a present location of the wireless communication device.

3. The method of claim 1, wherein the device status data does not identify a user of the wireless communication device.

4. The method of claim 1, wherein the device status data comprises at least one of a present time, an identifier of a wireless access node associated with the wireless communication device, a sector location of the wireless communication device, a velocity of the wireless communication device, a device type of the wireless communication device, and a present RF signal quality associated with the wireless communication device.

5. The method of claim 1, wherein the content request comprises a web page request.

6. The method of claim 1, wherein the registration request of the wireless communication device comprises a handoff of the wireless communication device from a first wireless access node to a present wireless access node.

7. The method of claim 1, wherein the registration request of the wireless communication device comprises a voice call placed by wireless communication device.

8. The method of claim 1, wherein transferring the primary content and the advertising content to the wireless communication device comprises merging the primary content with the advertising content to create merged content and transferring the merged content to the wireless communication device.

9. A wireless communication system, comprising:

an access system configured to receive a registration request from a wireless communication device;

a control system configured to, in response the registration request, monitor device status and update a data structure with device status data for the wireless communication device;

the access system configured to receive a content request from the wireless communication device for primary content from a primary content provider;

the control system configured to, in response to the content request, determine an anonymous key associated with the wireless communication device that conceals an identity of the wireless communication device to an advertising content provider and transfer the anonymous key for delivery to the advertising content provider;

the control system configured to receive a device status request indicating the anonymous key transferred by the advertising content provider, and in response, transfer the device status data with the anonymous key for delivery to the advertising content provider; and

the access system configured to receive advertising content with the anonymous key transferred by the advertising content provider responsive to the transferred device status data, and determine that the advertisement content is associated with the primary content for the wireless communication device based on at least processing the anonymous key to determine the identity of the wireless communication device;

the access system configured to receive the primary content transferred by the primary content provider, and transfer the primary content and the advertising content to the wireless communication device using the identity of the wireless communication device.

10. The wireless communication system of claim 9, wherein the device status data is associated with a present location of the wireless communication device.

11. The wireless communication system of claim 9, wherein the device status data does not identify a user of the wireless communication device.

12. The wireless communication system of claim 9, wherein the device status data comprises at least one of a present time, an identifier of a wireless access node associated with the wireless communication device, a sector location of the wireless communication device, a velocity of the wireless communication device, a device type of the wireless communication device, and a present RF signal quality associated with the wireless communication device.

13. The wireless communication system of claim 9, wherein the content request comprises a web page request.

14. The wireless communication system of claim 9, wherein the registration request of the wireless communication device comprises a handoff of the wireless communication device from a first wireless access node to a present wireless access node.

15. The wireless communication system of claim 9, wherein the registration request of the wireless communication device comprises a voice call placed by wireless communication device.

16. The wireless communication system of claim 9, wherein the access system is configured to merge the primary content with the advertising content to create merged content and transfer the merged content to the wireless communication device.