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Methods and apparatus for integrating volumetric sales data, media consumption information, and geographic-demographic data to target advertisements

  • US 8,688,516 B2
  • Filed: 03/14/2011
  • Issued: 04/01/2014
  • Est. Priority Date: 03/15/2010
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • generating a geographic-based consumption index for a product in a first cell of a plurality of geographic cells of a larger geographic area based on dividing a first per-person local average sales volume of the product corresponding to the first cell by a second per-person average sales volume of the product corresponding to the larger geographic area;

    generating a demographic-based consumption index for the product based on a sales volume of the product for a demographic group in the first cell;

    generating a consumer affinity model via a hardware processor based on panel member information and non-panelist information, the panel member information indicative of panelist off-line purchases, panelist on-line activity, panelist geographic locations, and demographics of the panel members, the non-panelist information associated with the geographic-based consumption index and the demographic-based consumption index and generated independent of monitoring activities of the panel members; and

    using the consumer affinity model to select an advertisement to present on a computer of a person based on an online web interest, a geographic location, and a demographic of the person and further based on the geographic-based consumption index and the demographic-based consumption index.

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