Method and apparatus for advertising on a mobile gaming device

• US 8,688,517 B2
• Filed: 02/13/2009
• Issued: 04/01/2014
• Est. Priority Date: 02/13/2009
• Status: Active Grant

• Current Assignee: CFPH LLC (Cantor Fitzgerald, L.P.)
• Original Assignee: CFPH LLC (Cantor Fitzgerald, L.P.)
• Inventors: Lutnick, Howard W., Burman, Kevin, Alderucci, Dean P., Gelman, Geoffrey M., Papageorgiou, Antonio, Miller, Mark
• Primary Examiner(s): Sittner, Matthew T
• Application Number:
  US12/147,005
• Publication Number:
  US 20100211431A1
• Time in Patent Office: 1,873 Days
• Field of Search: None
• US Class Current: 705/14.4
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0209 Incentive being awarded or redeemed in connection with the playing of a video game
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 50/34 Betting or bookmaking, e.g. Internet betting
• CPC Class Codes: G07F 17/3223 Architectural aspects of a gaming system, e.g. internal configuration, master/slave, wireless communication
• CPC Class Codes: G07F 17/3227 Configuring a gaming machine, e.g. downloading personal settings, selecting working parameters

Abstract

In various embodiments, promotions are featured on mobile gaming devices.

Claims

1. A method comprising:

receiving, by a computing device, respective first indications of each of a plurality of first locations of a first mobile gaming device that is operated by a first player;

receiving, by the computing device, respective second indications of each of a plurality of second locations of a second mobile gaming device that is operated by a second player;

in response to receiving the first and second indications, determining, by the computing device, that the first plurality of locations and the second plurality of locations are correlated;

in response to determining that the first plurality of locations and the second plurality of locations are correlated, determining, by the computing device, that the first player and the second player are related;

determining, by the computing device, a first advertisement based on information about the first player;

in response to determining that the first player and the second player are related and determining the first advertisement based on information about the first player, directing, by the computing device, a promotion based on the first advertisement to the second player; and

determining that the promotion should be directed in response to the triggering event occurring, in which the triggering event includes a determination that at least one of the first player and the second player are moving towards an edge of a gaming area.

2. The method of claim 1, further comprising determining a type of a relationship between the first player and the second player based on at least one of demographic information about at least one of the first and the second player, and hotel accommodation information about at least one of the first and the second player.

3. The method of claim 1, further comprising:

receiving an indication of a movement of at least one of the first mobile gaming device and the second mobile gaming device, and in which directing the promotion includes directing the promotion based on the movement.

4. The method of claim 3, in which the movement includes at least one of a movement that brings the mobile gaming device closer together, and a movement that brings the mobile gaming device farther apart.

5. The method of claim 1, in which directing the promotion includes directing the promotion to both the first and the second player.

6. The method of claim 2, in which the method includes determining the promotion based on the type of the relationship.

7. The method of claim 1, comprising:

determining that the first mobile gaming device and the second mobile gaming device are moving closer together, and

in which directing the promotion includes directing the promotion based on the determination that the first mobile gaming device and the second mobile gaming device are moving closer together.

8. The method of claim 1, comprising:

receiving first data identifying when a first promotion associated with a first advertiser should be displayed on the second mobile gaming device;

receiving second data identifying when a second promotion associated with a second advertiser should be displayed on the second mobile gaming device;

determining that a set of criteria has occurred such that the first data and second data indicate that first and second promotions should be directed to the second mobile gaming device;

determining that the first advertiser is a competitor of the second advertiser;

determining that a third promotion associated with the first advertiser has recently been presented on the second mobile gaming device; and

in response to determining that the third promotion has recently been presented on the second mobile gaming device and that the set of criteria occurred, presenting the second promotion on the second mobile gaming device.

9. The method of claim 8, in which the promotion includes the second promotion.

10. The method of claim 8, in which presenting the second promotion includes preventing presentation of the first promotion.

11. The method of claim 8, further comprising receiving an indication from the first advertiser that the second advertiser is a competitor.

12. The method of claim 1, further comprising:

receiving first data identifying when a first promotion associated with a first advertiser should be displayed on the second mobile gaming device;

receiving second data identifying when a second promotion associated with a second advertiser should be displayed on the second mobile gaming device;

determining that a set of criteria has occurred such that the first data and second data indicate that first and second promotions should be directed to the second mobile gaming device;

determining that the first advertiser is not a competitor of the second advertiser;

determining that a third promotion associated with the first advertiser has recently been presented on the second mobile gaming device;

in response to determining that the set of criteria has occurred and that the first advertiser is not a competitor, presenting both the second promotion and the first promotion on the second mobile gaming device.

13. The method of claim 12, in which the promotion includes the second promotion.

14. The method of claim 1, comprising:

receiving an indication of a change in the location of the second mobile gaming device;

based on the change in the location, identifying an path for the second player, in which the path includes an estimated path along which the second player will travel; and

in which directing the promotion includes transmitting data to a first stationary device along the path, in which the data instructs the stationary device to display the promotion.

15. The method of claim 14, in which the estimated path includes a distance that the second player is likely to travel within a period of time.

16. The method of claim 14, in which identifying the path includes identifying the path based on historical data of paths along which the second player has traveled in the past.

17. The method of claim 14, in which identifying the path includes identifying the path based on historical data of paths along which other players have traveled in the past.

18. The method of claim 14, comprising:

identifying a plurality of devices along the path;

identifying a direction in which each of the plurality of devices faces; and

selecting the stationary device from the plurality device based, at least in part, on the direction that the stationary device faces.

19. The method of claim 18, in which selecting the stationary device based on the direction includes selecting the stationary device in response to a determination that the stationary device faces a direction that is along the path toward the player.

20. The method of claim 14, in which the stationary device includes at least one of a slot machine, a monitor, a kiosk, and a ticker.

21. The method of claim 1, in which the triggering event includes a chance of winning a game played by the first player reaching a threshold percentage.

22. The method of claim 1, in which the triggering event includes a determination that at least one of the first player and the second player are moving to make a change in activity.

23. The method of claim 1, in which the promotion includes a reward being given to the second player.

24. The method of claim 23, in which the reward includes at least one of an extra move in a game played by the second player, advice in the game played by the second player, and an extra pay line in a game played by the second player.

25. The method of claim 1, in which directing the promotion includes disabling the second gaming device for activities other than presentation of the promotion.

26. The method of claim 1, comprising:

determining a preference of the first player and in which determining the first advertisement include determining the first advertisement in response to the preference.

27. The method of claim 1, comprising:

receiving respective third indications of each of a plurality of third locations of a third mobile gaming device that is operated by a third player;

in response to receiving the second and third indications, determining that the second plurality of locations and the third plurality of locations are correlated;

in response to determining that the second plurality of locations and the third plurality of locations are correlated, determining that the second player and the third player are related; and

in response to determining that the second player and the third player are related and determining the first advertisement based on information about the first player, directing a promotion based on the first advertisement to the third player.

28. A method comprising:

receiving, by a computing device, respective first indications of each of a plurality of first locations of a first mobile gaming device that is operated by a first player;

receiving, by the computing device, respective second indications of each of a plurality of second locations of a second mobile gaming device that is operated by a second player;

in response to receiving the first and second indications, determining, by the computing device, that the first plurality of locations and the second plurality of locations are correlated;

in response to determining that the first plurality of locations and the second plurality of locations are correlated, determining, by the computing device, that the first player and the second player are related;

determining, by the computing device, a first advertisement based on information about the first player;

in response to determining that the first player and the second player are related and determining the first advertisement based on information about the first player, directing, by the computing device, a promotion based on the first advertisement to the second player; and

determining that the promotion should be directed in response to the triggering event occurring, in which the triggering event includes a determination that at least one of the first player and the second player are moving towards a location where at least one of gaming chips and gaming accounts contents may be exchanged for cash.

29. A method comprising:

receiving, by a computing device, respective first indications of each of a plurality of first locations of a first mobile gaming device that is operated by a first player;

receiving, by the computing device, respective second indications of each of a plurality of second locations of a second mobile gaming device that is operated by a second player;

in response to receiving the first and second indications, determining, by the computing device, that the first plurality of locations and the second plurality of locations are correlated;

in response to determining that the first plurality of locations and the second plurality of locations are correlated, determining, by the computing device, that the first player and the second player are related, in which determining that the first and second players are related includes determining that the first and second player have moved together for a period of time;

determining, by the computing device, a first advertisement based on information about the first player;

in response to determining that the first player and the second player are related and determining the first advertisement based on information about the first player, directing, by the computing device, a promotion based on the first advertisement to the second player; and

determining that the promotion should be directed in response to the triggering event occurring.