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Tracking online impressions to offline purchases

  • US 8,688,524 B1
  • Filed: 06/28/2011
  • Issued: 04/01/2014
  • Est. Priority Date: 06/28/2011
  • Status: Active Grant
First Claim
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1. A computer-implemented method comprising:

  • under control of one or more computer systems configured with executable instructions,receiving a first token uniquely identifying a customer and including a timestamp indicating a time when an online impression was provided to the customer, the online impression being related to a merchant;

    computing a second token at least partly in response to the customer conducting a transaction at a physical location of the merchant;

    identifying a match between the first token and the second token; and

    attributing the transaction conducted at the physical location of the merchant to the online impression at least partly in response to the identifying of the match.

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