Method for integrated recommendations
First Claim
1. A method for introducing recommendation messages at a content modification server, comprising:
- receiving a web page request from an end user computer at the content modification server;
forwarding the web page request from the content modification server to a web server computer identified in the web page request;
receiving a requested web page at the content modification server comprising original web page content from the web server computer that is generated in response to the web page request;
processing data associated with the web page request at the content modification server to determine if a purchase recommendation is to be included in the requested web page;
generating a purchase recommendation at the content modification server based on a recommendation context that is extracted from the web page request or from the requested web page received from the web server computer;
modifying the requested web page at the content modification server to include the purchase recommendation, thereby generating a modified web page; and
returning the modified web page to the end user computer.
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Accused Products
Abstract
A recommendation appliance, system and method are provided for generating and deploying additional web page content or functionality (e.g., retail recommendations) to an existing web page server system. For example, the present invention may be embodied as a reverse proxy server that is inserted as an intermediate network node between a web server and the end users accessing the web server. In this position, the recommendation appliance can introduce recommendation messages to web pages generated by the web server without requiring any modification to the code or architecture of the web server. In addition, the appliance may separately track the transaction activities of end users who receive recommendation messages and the transaction activities of end users who do not receive recommendation messages, so that a comparison of the effectiveness of the recommendations may efficiently be demonstrated without requiring any modification to the code or architecture of the web server.
27 Citations
9 Claims
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1. A method for introducing recommendation messages at a content modification server, comprising:
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receiving a web page request from an end user computer at the content modification server; forwarding the web page request from the content modification server to a web server computer identified in the web page request; receiving a requested web page at the content modification server comprising original web page content from the web server computer that is generated in response to the web page request; processing data associated with the web page request at the content modification server to determine if a purchase recommendation is to be included in the requested web page; generating a purchase recommendation at the content modification server based on a recommendation context that is extracted from the web page request or from the requested web page received from the web server computer; modifying the requested web page at the content modification server to include the purchase recommendation, thereby generating a modified web page; and returning the modified web page to the end user computer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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Specification