Method and system for using consumer financial data in product market analysis

• US 8,688,553 B1
• Filed: 03/31/2008
• Issued: 04/01/2014
• Est. Priority Date: 03/31/2008
• Status: Active Grant

• Current Assignee: Intuit, Inc.
• Original Assignee: Intuit, Inc.
• Inventors: Weiss, Benjamin, Fitch, Todd M., Flora, John Reed
• Primary Examiner(s): Badii, Behrang
• Assistant Examiner(s): GREENE, DANIEL LAWSON
• Application Number:
  US12/059,878
• Time in Patent Office: 2,192 Days
• Field of Search: 705/35
• US Class Current: 705/35
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system and method for product market analysis using consumer financial data obtains financial data associated with a given consumer. At least part of the consumer financial data is then stored by the process for product market analysis using consumer financial data, or another party/application, typically in accounts/locations associated with the given consumer. An electronic media based marketing device is then provided by a product marketer, the electronic media based marketing device being capable of activation. When a consumer activates the electronic media based marketing device at least part of the consumer financial data associated with the consumer is transferred to the product marketer. As a result, the product marketer obtains significant amounts of information for market analysis purposes such as creating a potential consumer profile and determining a target market for the given product an/or service.

Claims

1. A computing system implemented process for sharing consumer financial data comprising:

one or more computing processors; and

one or more memories coupled to the one or more computing processors, the one or more memories having stored therein instructions which when executed by the one or more computing processors perform;

obtaining consumer financial data from a bank associated with the given consumer, the consumer financial data being associated with a given consumer and comprising transaction data regarding a plurality of transactions of the given consumer, each transaction within the plurality of transactions being assigned a transaction category, each transaction category that has transactions which are to be shared with the process having been previously individually designated on a transaction category approval basis by the given consumer as being sharable with the process;

a product marketer providing the given consumer an electronic media based marketing device, the electronic media based marketing device capable of being activated by the given consumer using a user interface device;

the given consumer activating the electronic media based marketing device using the user interface device; and

in response to the given consumer activating the electronic media based marketing device using the user interface device, sharing at least part of the consumer financial data of the designated sharable transaction categories with the product marketer.

2. The computing system implemented process for product market analysis using consumer financial data of claim 1, wherein;

obtaining consumer financial data, the consumer financial data being associated with a given consumer comprises;

obtaining at least part of the consumer financial data from a computing system implemented financial management system associated with the given consumer.

3. The computing system implemented process for product market analysis using consumer financial data of claim 2, wherein;

at least part of the consumer financial data is categorized by the computing system implemented financial management system.

4. The computing system implemented process for product market analysis using consumer financial data of claim 1, wherein;

at least part of the consumer financial data obtained includes consumer financial data indicating one or more of the consumer attributes selected from the group of consumer attributes consisting of;

the consumer'"'"'s occupation/profession;

whether the consumer is a business owner/operator or an employee;

the consumer'"'"'s marital status and/or number of dependents;

the consumer'"'"'s area of residence/zip code;

the consumer'"'"'s total assets;

the types of assets a consumer owns;

the consumer'"'"'s total liabilities/debt;

the consumer'"'"'s net worth;

the consumer'"'"'s average discretionary spending;

the consumer'"'"'s spending habits and monthly/recurring expenses; and

the consumer'"'"'s age group.

5. The computing system implemented process for product market analysis using consumer financial data of claim 1, wherein;

the product marketer is a provider of one or more products and/or services.

6. The computing system implemented process for product market analysis using consumer financial data of claim 1, wherein;

the electronic media based marketing device is an electronic media based marketing device selected from the group of electronic media based marketing devices consisting of;

a screen pop-up/pop-up window marketing device;

a search engine result based marketing device;

a Vista operating system sidebar gadget marketing device;

a sidebar display marketing device;

an Internet browser plug-in marketing device;

a pop-up link marketing device;

a screen header, footer, sidebar, or frame marketing device;

an electronic attachment marketing device;

a text message-based marketing device;

an SMS-based marketing device;

a video based marketing device; and

an audio based marketing device.

7. The computing system implemented process for product market analysis using consumer financial data of claim 1, wherein;

the electronic media based marketing device is provided to the given consumer using an electronic distribution media selected from the group of electronic distribution media consisting of;

a network of one or more computing systems;

a public network of one or more computing systems;

the Internet;

one or more web-sites;

e-mail;

cable television;

satellite television;

“

on demand”

television services;

data embedded in digital media such as DVDs, CDs, and MP3 files;

data displayed in on-line digital media stores;

electronic attachments to electronic receipts; and

electronic attachments to transactional data displayed by, banks, credit card companies, and other financial institutions.

8. The computing system implemented process for product market analysis using consumer financial data of claim 1, wherein;

the given consumer activating the electronic media based marketing device using the user interface device comprises the given user clicking on/through at least a portion of the electronic media based marketing device.

9. The computing system implemented process for product market analysis using consumer financial data of claim 1, wherein;

the given consumer activating the electronic media based marketing device using the user interface device comprises the given user moving a cursor over at least a portion of the electronic media based marketing device.

10. The computing system implemented process for product market analysis using consumer financial data of claim 1, wherein;

providing the product marketer at least part of the consumer financial data associated with the given consumer comprises transferring at least part of the consumer financial data associated with the given consumer to a computing system associated with the product marketer.

11. The computing system implemented process for product market analysis using consumer financial data of claim 1, wherein;

providing the product marketer at least part of the consumer financial data associated with the given consumer comprises transferring at least part of the consumer financial data associated with the given consumer to a database and then providing the product marketer access to the data on the database.

12. The computing system implemented process for product market analysis using consumer financial data of claim 1, wherein;

providing the product marketer at least part of the consumer financial data associated with the given consumer comprises transferring at least part of the consumer financial data associated with the given consumer to a computer program product and then providing the product marketer access to the data on the computer program product.

13. The computing system implemented process for product market analysis using consumer financial data of claim 1, further comprising:

the product marketer using at least part of the consumer financial data associated with the given consumer for product market analysis for a product and/or service that is the subject of the electronic media based marketing device.

14. The computing system implemented process for product market analysis using consumer financial data of claim 1, further comprising:

the product marketer using at least part of the consumer financial data associated with the given consumer to create a potential consumer profile for a product and/or service that is the subject of the electronic media based marketing device.

15. A computer program product for providing a process for product market analysis using consumer financial data comprising:

a nontransitory computer readable medium;

and computer program code, encoded on the nontransitory computer readable medium, comprising computer readable instructions for;

obtaining consumer financial data from a bank associated with the given consumer, the consumer financial data being associated with a given consumer and comprising transaction data regarding a plurality of transactions of the given consumer, each transaction within the plurality of transactions being assigned a transaction category, each transaction category that has transactions which are to be shared with the process having been previously individually designated on a transaction category approval basis by the given consumer as being sharable with the process;

a product marketer providing the given consumer an electronic media based marketing device, the electronic media based marketing device capable of being activated by the given consumer using a user interface device;

the given consumer activating the electronic media based marketing device using the user interface device; and

in response to the given consumer activating the electronic media based marketing device using the user interface device, providing the product marketer at least part of the consumer financial data associated with the given consumer.

16. The computer program product for providing a process for product market analysis using consumer financial data of claim 15, wherein;

obtaining consumer financial data, the consumer financial data being associated with a given consumer comprises;

obtaining at least part of the consumer financial data from a computing system implemented financial management system associated with the given consumer.

17. The computer program product for providing a process for product market analysis using consumer financial data of claim 15, wherein;

at least part of the consumer financial data obtained includes consumer financial data indicating one or more of the consumer attributes selected from the group of consumer attributes consisting of;

the consumer'"'"'s occupation/profession;

whether the consumer is a business owner/operator or an employee;

the consumer'"'"'s marital status and/or number of dependents;

the consumer'"'"'s area of residence/zip code;

the consumer'"'"'s total assets;

the types of assets a consumer owns;

the consumer'"'"'s total liabilities/debt;

the consumer'"'"'s net worth;

the consumer'"'"'s average discretionary spending;

the consumer'"'"'s spending habits and monthly/recurring expenses; and

the consumer'"'"'s age group.

18. The computer program product for providing a process for product market analysis using consumer financial data of claim 15, wherein;

the electronic media based marketing device is an electronic media based marketing device selected from the group of electronic media based marketing devices consisting of;

a screen pop-up/pop-up window marketing device;

a search engine result based marketing device;

a Vista operating system sidebar gadget marketing device;

a sidebar display marketing device;

an Internet browser plug-in marketing device;

a pop-up link marketing device;

a screen header, footer, sidebar, or frame marketing device;

an electronic attachment marketing device;

a text message-based marketing device;

an SMS-based marketing device;

a video based marketing device; and

an audio based marketing device.

19. The computer program product for providing a process for product market analysis using consumer financial data of claim 15, wherein;

the electronic media based marketing device is provided to the given consumer using an electronic distribution media selected from the group of electronic distribution media consisting of;

a network of one or more computing systems;

a public network of one or more computing systems;

the Internet;

one or more web-sites;

e-mail;

cable television;

satellite television;

“

on demand”

television services;

data embedded in digital media such as DVDs, CDs, and MP3 files;

data displayed in on-line digital media stores;

electronic attachments to electronic receipts; and

electronic attachments to transactional data displayed by, banks, credit card companies, and other financial institutions.

20. A system for product market analysis using consumer financial data comprising:

means for obtaining consumer financial data from a bank associated with the given consumer, the consumer financial data being associated with a given consumer and comprising transaction data regarding a plurality of transactions of the given consumer, each transaction within the plurality of transactions being assigned a transaction category, each transaction category that has transactions which are to be shared with the process having been previously individually designated on a transaction category approval basis by the given consumer as being sharable with the process;

means for a product marketer to provide the given consumer an electronic media based marketing device, the electronic media based marketing device capable of being activated by the given consumer using a user interface device;

means for the given consumer to activate the electronic media based marketing device using the user interface device; and

means for providing the product marketer at least part of the consumer financial data associated with the given consumer in response to the given consumer activating the electronic media based marketing device using the user interface device.

21. The system for product market analysis using consumer financial data of claim 20, wherein;

the means for obtaining consumer financial data, the consumer financial data being associated with a given consumer comprises;

means for obtaining at least part of the consumer financial data from a computing system implemented financial management system associated with the given consumer.

22. The system for product market analysis using consumer financial data of claim 20, wherein;

at least part of the consumer financial data obtained includes consumer financial data indicating one or more of the consumer attributes selected from the group of consumer attributes consisting of;

the consumer'"'"'s occupation/profession;

whether the consumer is a business owner/operator or an employee;

the consumer'"'"'s marital status and/or number of dependents;

the consumer'"'"'s area of residence/zip code;

the consumer'"'"'s total assets;

the types of assets a consumer owns;

the consumer'"'"'s total liabilities/debt;

the consumer'"'"'s net worth;

the consumer'"'"'s average discretionary spending;

the consumer'"'"'s spending habits and monthly/recurring expenses; and

the consumer'"'"'s age group.

23. The system for product market analysis using consumer financial data of claim 20, wherein;

the electronic media based marketing device is an electronic media based marketing device selected from the group of electronic media based marketing devices consisting of;

a screen pop-up/pop-up window marketing device;

a search engine result based marketing device;

a Vista operating system sidebar gadget marketing device;

a sidebar display marketing device;

an Internet browser plug-in marketing device;

a pop-up link marketing device;

a screen header, footer, sidebar, or frame marketing device;

an electronic attachment marketing device;

a text message-based marketing device;

an SMS-based marketing device;

a video based marketing device; and

an audio based marketing device.

24. The system for product market analysis using consumer financial data of claim 20, wherein;

the means for a product marketer to provide the given consumer an electronic media based marketing device is selected from the group of means for a product marketer to provide the given consumer an electronic media based marketing device consisting of;

a network of one or more computing systems;

a public network of one or more computing systems;

the Internet;

one or more web-sites;

e-mail;

cable television;

satellite television;

“

on demand”

television services;

data embedded in digital media such as DVDs, CDs, and MP3 files;

data displayed in on-line digital media stores;

electronic attachments to electronic receipts; and

electronic attachments to transactional data displayed by, banks, credit card companies, and other financial institutions.