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System and method for backend advertisement conversion

  • US 8,689,136 B2
  • Filed: 02/03/2010
  • Issued: 04/01/2014
  • Est. Priority Date: 02/03/2010
  • Status: Expired due to Fees
First Claim
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1. A system for backend conversion attribution of an advertisement served to a user device comprising:

  • an advertisement server in communication with the user device, the advertisement server providing the advertisement to the user device based on an advertisement request, the advertisement server storing attributable event information and user information into an attributable event record in a data store;

    a conversion server in communication with the user device, the conversion server receiving conversion information and the user information, the conversion server storing the conversion information and the user information into a conversion record in the data store; and

    an attribution server in communication with the data store, wherein the attribution server matches the attributable event record with the conversion record and the attribution server only matches the conversion record to attributable event records that occurred within a predefined time period.

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