Real-time optimization of advertisements based on media usage

• US 8,689,252 B1
• Filed: 02/02/2012
• Issued: 04/01/2014
• Est. Priority Date: 02/02/2012
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Rowe, Simon M.
• Primary Examiner(s): Goodarzi, Nasser
• Assistant Examiner(s): Peng, Fred
• Application Number:
  US13/365,112
• Time in Patent Office: 789 Days
• Field of Search: 725/32, 725 34- 36, 725109-113
• US Class Current: 725/34
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04H 2201/40 characterised in that additional data relating to the broadcast data are available via a different channel than the broadcast channel
• CPC Class Codes: H04H 60/46 for recognising users' preferences
• CPC Class Codes: H04H 60/63 for services of sales data processing systems or methods specially adapted for electronic commerce G06Q30/00
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/44226 on social networks
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A method for optimization of advertisement selection includes determining that content received via a website channel and content received via an additional media channel are being concurrently consumed at a location. The additional media channel is one of a television channel, a radio channel, a movie channel, and a print channel. The method further includes receiving usage information regarding the content being consumed at the location via one of the website channel and the additional media channel, and selecting, based on the usage information, advertisements to concurrently present via the other channel at the same location.

Claims

1. A method comprising:

receiving, by a processor executing on a server, a request for an advertisement to present via a first media channel;

determining that content presented via the first media channel and content presented via an additional media channel are being concurrently consumed at a location, wherein the first media channel and the additional media channel are different media channels selected from a group consisting of a website channel, a television channel, a radio channel, a movie channel, and a print channel;

receiving usage information regarding the content being consumed at the location via the additional media channel;

assigning, based on the usage information, interest data to at least one of a user and the additional media channel; and

selecting, by a local processor local to one of the first media channel and the additional media channel, based on the assigned interest data, while the content presented via the first media channel and the content presented via the additional media channel are being concurrently consumed at the location, an advertisement to concurrently present via the first media channel at the location, wherein the local processor receives usage information from the other of the first media channel and the additional media channel.

2. The method of claim 1, further comprising:

determining a usage of the first media channel and the additional media channel; and

transmitting advertisement information via one of the first media channel and the additional media channel.

3. The method of claim 2, further comprising:

identifying the user to whom the interest data is assigned;

wherein the selecting is also performed based on the user identity.

4. The method of claim 1, wherein the selecting of the advertisement occurs remotely from one of the first media channel and the additional media channel.

5. The method of claim 1, wherein the usage information includes at least one of program annotations, electronic program guide information, subtitles, or text.

6. One or more non-transitory computer readable media having instructions stored therein, the instructions being executable by one or more processors to cause the one or more processors to perform operations, comprising:

receiving a request for an advertisement to present via a first media channel;

determining that content presented via the first media channel and content presented via an additional media channel are being concurrently consumed at a location, wherein the first media channel and the additional media channel are selected from a group consisting of a television channel, a website channel, a radio channel, a movie channel, and a print channel;

receiving usage information regarding the content being consumed at the location via the additional media channel;

assigning, based on the usage information, interest data to at least one of a user and the additional media channel; and

selecting, by a local processor local to one of the first media channel and the additional media channel, based on the assigned interest data, while the content presented via the first media channel and the content presented via the additional media channel are being concurrently consumed at the location, an advertisement to concurrently present at the location via the first media channel, wherein the local processor receives usage information from the other of the first media channel and the additional media channel.

7. The computer readable media of claim 6, wherein the instructions further comprise:

determining a usage of the first media channel and the additional media channel; and

transmitting advertisement information via one of the first media channel and the additional media channel.

8. The computer readable media of claim 7, wherein the instructions further comprise:

identifying the user to whom the interest data is assigned;

wherein the selecting is also performed based on the user identity.

9. The computer readable media of claim 6, wherein the selecting of the advertisement occurs remotely from the first media channel and the additional media channel.

10. The computer readable media of claim 6, wherein the usage information includes at least one of program annotations, electronic program guide information, subtitles, or text.

11. A method comprising:

receiving a request for an advertisement to present via a first media channel;

determining that content presented via the first media channel and content presented via a second media channel are being concurrently consumed at a location, wherein the first media channel and second media channel are different modalities;

receiving usage information regarding the content being consumed at the location via the second media channel;

assigning, based on the usage information, interest data to at least one of a user and the second media channel; and

selecting, by a local processor local to one of the first media channel and the second media channel, based on the assigned interest data, while the content presented via the first media channel and the content presented via the additional media channel are being concurrently consumed at the location, an advertisement to concurrently present via the first media channel at the location, wherein the local processor receives usage information from the other of the first media channel and the second media channel.

12. The method of claim 11, further comprising:

determining usage of the first media channel and second media channel; and

transmitting advertisement information via the first media channel.

13. The method of claim 12, further comprising:

identifying the user to whom the interest data is assigned;

wherein the selecting is also performed based on the user identity.

14. The method of claim 11, wherein the selecting of the advertisement occurs remotely from one of the first media channel and the second media channel.

15. The method of claim 11, wherein the usage information includes at least one of program annotations, electronic program guide information, subtitles, or text.

16. The method of claim 11, wherein the modality of the first media channel is one of a television channel and a website channel and the modality of the second media channel is the other of the television channel and the website channel.

17. The method of claim 11, wherein the modality of the first media channel and the second media channel are different ones of a television channel, website channel, radio channel, movie channel, and a print channel.