Targeted advertising based on license plate recognition
First Claim
1. A method comprising:
- receiving a first plurality of license plate recognition instances including a license plate number associated with each of a first plurality of moving vehicles passing a first fixed location and a time when an amount of image information associated with each of the first plurality of moving vehicles was captured from the first fixed location;
determining a demographic attribute associated with a likely occupant of each of the first plurality of moving vehicles based at least in part on the license plate number associated with each of the first plurality of moving vehicles; and
determining a first demographic profile of the first plurality of moving vehicles passing the first fixed location based on the demographic attributes associated with each of the first plurality of moving vehicles.
1 Assignment
0 Petitions
Accused Products
Abstract
Systems and methods to determine a demographic attribute of a likely occupant of a passing vehicle based on a license plate number of the vehicle are presented. A demographic attribute associated with a likely occupant of a passing vehicle is determined based on a license plate number identified with the vehicle. In response, media content targeted to the likely occupant of the passing vehicle is selected based on the demographic attribute. In some embodiments, the selected media content is presented within view of the occupant of the vehicle. In another aspect, a demographic profile of likely occupants of vehicles passing a particular location over a period of time is based on License Plate Recognition (LPR) information gathered at that location. Media content is selected for presentation based on the identified demographic profile.
-
Citations
19 Claims
-
1. A method comprising:
-
receiving a first plurality of license plate recognition instances including a license plate number associated with each of a first plurality of moving vehicles passing a first fixed location and a time when an amount of image information associated with each of the first plurality of moving vehicles was captured from the first fixed location; determining a demographic attribute associated with a likely occupant of each of the first plurality of moving vehicles based at least in part on the license plate number associated with each of the first plurality of moving vehicles; and determining a first demographic profile of the first plurality of moving vehicles passing the first fixed location based on the demographic attributes associated with each of the first plurality of moving vehicles. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
-
-
13. A non-transitory, computer-readable medium, comprising:
-
code for causing a computer to receive a plurality of license plate recognition instances including a license plate number associated with each of a plurality of moving vehicles passing a fixed location and a time when an amount of image information associated with each of the plurality of moving vehicles was captured from the fixed location; code for causing the computer to determine a demographic attribute associated with a likely occupant of each of the plurality of moving vehicles based at least in part on the license plate number associated with each of the plurality of moving vehicles; code for causing the computer to determine a demographic profile of the plurality of moving vehicles passing the fixed location based on the demographic attributes associated with each of the plurality of moving vehicles; and code for causing the computer to select an amount of media content for presentation based at least in part on the determined demographic profile. - View Dependent Claims (14, 15, 16)
-
-
17. A License Plate Recognition (LPR) based media presentation system comprising:
-
a License Plate Recognition (LPR) module operable to determine a license plate number associated with each of a plurality of moving vehicles passing a fixed location; a LPR based demography module operable to determine a demographic attribute associated with a likely occupant of each of the plurality of moving vehicles based at least in part on the license plate number associated with each of the plurality of moving vehicles and determining a demographic profile of the plurality of moving vehicles passing the fixed location based on the demographic attributes associated with each of the plurality of moving vehicles; and a content mapping module operable to determine an amount of media content for presentation based at least in part on the determined demographic profile. - View Dependent Claims (18, 19)
-
Specification