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Method, system, and computer program product for spend mapping tool

  • US 8,694,368 B2
  • Filed: 12/08/2006
  • Issued: 04/08/2014
  • Est. Priority Date: 12/08/2006
  • Status: Expired due to Fees
First Claim
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1. A method comprising:

  • grouping, by a computer processor for analyzing transactions between merchants and cardmembers, a merchant by industry in a merchant industry group;

    grouping, by the computer processor, a cardmember by industry in a cardmember industry group, wherein the cardmember is a business organization; and

    analyzing, by the computer processor, transaction data from a transaction between at least one merchant in said merchant industry group and at least one cardmember in said cardmember industry group,wherein the analyzing comprises determining an aggregate transaction value over a period of time between the merchant and the cardmember,wherein the analyzing further comprises filtering by cardmember account tenure and by merchant account tenure, wherein cardmember account tenure comprises a period of time during which the cardmember has held open a cardmember transaction account, and wherein merchant account tenure comprises a period of time during which the merchant has held open a merchant transaction account,developing, by the computer processor, an industry strategy based upon the analysis; and

    targeting, by the computer processor, a first advertisement to said merchant and a second advertisement to said cardmember.

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