Method and apparatus for presenting advertisements
First Claim
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1. A non-transitory computer-readable storage medium, comprising computer instructions to:
- monitor packet traffic associated with an end user from one or more network elements of a communication system providing communication services to a messaging device of the user causing the packet traffic, the communication services being provided to the messaging device by a first entity;
determine a behavioral profile of the end user from the monitored packet traffic; and
submit to an advertisement element the behavioral profile, wherein the advertisement element is operated by a second entity different from the first entity.
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Abstract
A system that incorporates teachings of the present disclosure may include, for example, a controller to determine a behavioral profile of an end user from packet traffic generated by activities of the end user, and share the behavioral profile with a network element for distributing targeted advertisements to the end user according to the behavioral profile. Additional embodiments are disclosed.
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Citations
20 Claims
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1. A non-transitory computer-readable storage medium, comprising computer instructions to:
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monitor packet traffic associated with an end user from one or more network elements of a communication system providing communication services to a messaging device of the user causing the packet traffic, the communication services being provided to the messaging device by a first entity; determine a behavioral profile of the end user from the monitored packet traffic; and submit to an advertisement element the behavioral profile, wherein the advertisement element is operated by a second entity different from the first entity. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system, comprising:
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a network interface device that interfaces with a communication system; and a controller to manage operations of the network interface device, the controller being operated by a first entity, wherein the controller determines a behavioral profile of an end user from packet traffic monitored via the network interface device and generated by activities of the end user that are associated with the communication system and wherein the controller shares the behavioral profile with an advertisement element for distributing targeted advertisements to the end user according to the behavioral profile, wherein the advertisement element is operated by a second entity different from the first entity. - View Dependent Claims (11, 12, 13, 14, 15, 16)
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17. A method, comprising:
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determining a behavioral profile of an end user from monitored packet traffic initiated by the end user, the behavioral profile being determined by a controller operated by a first entity; and providing one or more systems access to the behavioral profile to identify an advertisement, wherein the one or more systems are operated by a second entity different from the first entity. - View Dependent Claims (18, 19, 20)
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Specification