Targeted television advertisements based on online behavior
First Claim
1. A method implemented using a programmed hardware computer system, the method comprising:
- (a) receiving at the computer system electronic data including indicia of a specified first television advertisement for presentation via a set-top box of a first user, which advertisement is selected using online profile information derived from online activity by the first user from an online user interface device of the first user, which online user interface device is indicated by an online user interface device identifier of the first user, wherein the received electronic data identify the first user by the online user interface device identifier of the first user and do not include online behavioral profile information; and
(b) in response to receipt of the electronic data, with the computer system;
(i) automatically electronically determining a set-top box identifier of the first user based on stored information associating a multitude of set-top box identifiers with a multitude of online user interface device identifiers, and(ii) facilitating presentation of the first television advertisement via the set-top box of the first user, which set-top box is indicated by the set-top box identifier associated with the online user interface device identifier of the first user.
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Accused Products
Abstract
In a method for delivering targeted television advertisements based on online behavior, IP addresses indicating online access devices and IP addresses indicating television set-top boxes are electronically associated for a multitude of users. Using user profile information derived from online activity from one of the online access IP addresses, a television advertisement is selected, such as by using behavioral targeting or demographic information, and automatically directed to the set-top box indicated by the set-top IP address associated with that online access IP address. Preferably neither the user profile information nor the electronic association of online access and set-top box IP addresses includes personally identifiable information.
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Citations
60 Claims
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1. A method implemented using a programmed hardware computer system, the method comprising:
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(a) receiving at the computer system electronic data including indicia of a specified first television advertisement for presentation via a set-top box of a first user, which advertisement is selected using online profile information derived from online activity by the first user from an online user interface device of the first user, which online user interface device is indicated by an online user interface device identifier of the first user, wherein the received electronic data identify the first user by the online user interface device identifier of the first user and do not include online behavioral profile information; and (b) in response to receipt of the electronic data, with the computer system; (i) automatically electronically determining a set-top box identifier of the first user based on stored information associating a multitude of set-top box identifiers with a multitude of online user interface device identifiers, and (ii) facilitating presentation of the first television advertisement via the set-top box of the first user, which set-top box is indicated by the set-top box identifier associated with the online user interface device identifier of the first user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A system comprising one or more computers, wherein the one or more computers are programmed and connected:
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(a) to receive at one or more of the computers electronic data including indicia of a specified first television advertisement for presentation via a set-top box of a first user, which advertisement is selected using online profile information derived from online activity by the first user from an online user interface device of the first user, which online user interface device is indicated by an online user interface device identifier of the first user, wherein the received electronic data identify the first user by the online user interface device identifier of the first user and do not include online behavioral profile information; and (b) in response to receipt of the electronic data;
(i) to automatically determine electronically a set-top box identifier of the first user based on stored information associating a multitude of set-top box identifiers with a multitude of online user interface device identifiers, and (ii) to facilitate presentation of the first television advertisement via the set-top box of the first user, which set-top box is indicated by the set-top box identifier associated with the online user interface device identifier of the first user. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40)
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41. An article comprising a non-transitory tangible medium encoding computer-readable instructions that, when applied to one or more computers, instruct the one or more computers to perform a method comprising:
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(a) receiving at one or more of the computers electronic data including indicia of a specified first television advertisement for presentation via a set-top box of a first user, which advertisement is selected using online profile information derived from online activity by the first user from an online user interface device of the first user, which online user interface device is indicated by an online user interface device identifier of the first user, wherein the received electronic data identify the first user by the online user interface device identifier of the first user and do not include online behavioral profile information; and (b) in response to receipt of the electronic data;
(i) automatically determining electronically a set-top box identifier of the first user based on stored information associating a multitude of set-top box identifiers with a multitude of online user interface device identifiers, and (ii) facilitating presentation of the first television advertisement via the set-top box of the first user, which set-top box is indicated by the set-top box identifier associated with the online user interface device identifier of the first user. - View Dependent Claims (42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60)
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Specification