Methods, systems, and products for tailored content
First Claim
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1. A method, comprising:
- receiving clickstream data describing actions entered by a user while viewing content;
retrieving a user attribute of the user;
retrieving content information describing the content;
merging the clickstream data with the user attribute and with the content information to generate in memory data of a timeline describing the content information associated to the clickstream data;
comparing by a processor the data of the timeline to advertising attributes of advertisements;
determining by the processor the data of the timeline matches one of the advertising attributes;
retrieving an advertisement associated with the one of the advertising attributes; and
sending the advertisement to the user.
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Abstract
Methods, systems, and products tailor content to users. Clickstream data is merged with a user attribute and content information. A merged record is compared to advertising attributes of advertisements. When the merged record matches an advertising attribute, an advertisement associated with the advertising attribute is retrieved and sent to the user.
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Citations
20 Claims
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1. A method, comprising:
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receiving clickstream data describing actions entered by a user while viewing content; retrieving a user attribute of the user; retrieving content information describing the content; merging the clickstream data with the user attribute and with the content information to generate in memory data of a timeline describing the content information associated to the clickstream data; comparing by a processor the data of the timeline to advertising attributes of advertisements; determining by the processor the data of the timeline matches one of the advertising attributes; retrieving an advertisement associated with the one of the advertising attributes; and sending the advertisement to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system, comprising:
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a processor; and memory storing code that when executed causes the processor to perform operations, the operations comprising; receiving clickstream data describing actions entered by a user while viewing content; receiving a user attribute of the user; retrieving content information describing the content; merging the clickstream data with the user attribute and with the content information to generate data of a timeline describing the content information associated to the clickstream data; comparing the data of the timeline to advertising attributes of advertisements; determining the data of the timeline matches one of the advertising attributes; retrieving an advertisement associated with the one of the advertising attributes; and sending the advertisement to the user. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A memory storing instructions that when executed cause a processor to perform operations, the operations comprising:
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receiving clickstream data describing actions entered by a user while viewing content; retrieving a user attribute of the user; retrieving content information describing the content; merging the clickstream data with the user attribute and with the content information to generate data of a timeline describing the content information associated to the clickstream data; comparing the data of the timeline to advertising attributes of advertisements; determining the data of the timeline matches one of the advertising attributes; retrieving an advertisement associated with the one of the advertising attributes; and sending the advertisement to the user. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification