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Method and apparatus to allocate and recycle telephone numbers in a call-tracking system

  • US 8,700,461 B2
  • Filed: 06/12/2012
  • Issued: 04/15/2014
  • Est. Priority Date: 05/04/2004
  • Status: Active Grant
First Claim
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1. A computer-implemented method comprising:

  • selecting, by a computer system, a first telephone number from a plurality of telephone numbers, wherein the selection is based on a period of time since the first telephone number was last displayed in conjunction with a first website advertisement exceeding a predetermined threshold;

    providing, by the computer system, the first telephone number for presentation with a second website advertisement; and

    responsive to a call to the first telephone number, connecting the call to a second telephone number associated with an advertiser for the second website advertisement.

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