Method and apparatus to allocate and recycle telephone numbers in a call-tracking system
First Claim
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1. A computer-implemented method comprising:
- selecting, by a computer system, a first telephone number from a plurality of telephone numbers, wherein the selection is based on a period of time since the first telephone number was last displayed in conjunction with a first website advertisement exceeding a predetermined threshold;
providing, by the computer system, the first telephone number for presentation with a second website advertisement; and
responsive to a call to the first telephone number, connecting the call to a second telephone number associated with an advertiser for the second website advertisement.
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Abstract
In one embodiment, the invention provides a method. The method includes dynamically allocating a telephone number to an advertisement on a just-in-time basis; and if the telephone number is not called for a predefined period of time, then unallocating the telephone number.
390 Citations
20 Claims
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1. A computer-implemented method comprising:
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selecting, by a computer system, a first telephone number from a plurality of telephone numbers, wherein the selection is based on a period of time since the first telephone number was last displayed in conjunction with a first website advertisement exceeding a predetermined threshold; providing, by the computer system, the first telephone number for presentation with a second website advertisement; and responsive to a call to the first telephone number, connecting the call to a second telephone number associated with an advertiser for the second website advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A system comprising:
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a processor; and memory storing instructions that, when executed by the processor, cause the system to; select a first telephone number from a plurality of telephone numbers, wherein the selection is based on a period of time since the first telephone number was last displayed in conjunction with a first website advertisement exceeding a predetermined threshold; provide the first telephone number for presentation with a second website advertisement; and responsive to a call to the first telephone number, connect the call to a second telephone number associated with an advertiser for the second website advertisement. - View Dependent Claims (14, 15, 16)
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17. A tangible, non-transitory computer-readable medium storing instructions for causing a computing device to:
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select a first telephone number from a plurality of telephone numbers, wherein the selection is based on a period of time since the first telephone number was last displayed in conjunction with a first website advertisement exceeding a predetermined threshold; provide the first telephone number for presentation with a second website advertisement; and responsive to a call to the first telephone number, connect the call to a second telephone number associated with an advertiser for the second website advertisement. - View Dependent Claims (18, 19, 20)
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Specification