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System and method for delivering advertising with enhanced effectiveness

  • US 8,700,469 B2
  • Filed: 03/06/2006
  • Issued: 04/15/2014
  • Est. Priority Date: 03/06/2006
  • Status: Active Grant
First Claim
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1. A computer-implemented method comprising:

  • receiving, by a client computing device, a generated advertisement impression, wherein the generated advertisement impression comprises a selected instance of advertisement content and pointer tracking instructions;

    generating, by the client computing device, according to the pointer tracking instructions, the advertisement impression, wherein the advertisement impression is positioned at a first location in the window that is independent of a current location of a mouse pointer;

    detecting, by the client computing device, a user movement of the mouse pointer;

    repositioning, by the client computing device, the advertisement impression at a second location in response to detecting the user movement of the mouse pointer, wherein the advertisement content includes a selectable item; and

    decoupling the mouse pointer from movement of the mouse pointer to enable selection of the selectable item.

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