System and method for delivering advertising with enhanced effectiveness
First Claim
1. A computer-implemented method comprising:
- receiving, by a client computing device, a generated advertisement impression, wherein the generated advertisement impression comprises a selected instance of advertisement content and pointer tracking instructions;
generating, by the client computing device, according to the pointer tracking instructions, the advertisement impression, wherein the advertisement impression is positioned at a first location in the window that is independent of a current location of a mouse pointer;
detecting, by the client computing device, a user movement of the mouse pointer;
repositioning, by the client computing device, the advertisement impression at a second location in response to detecting the user movement of the mouse pointer, wherein the advertisement content includes a selectable item; and
decoupling the mouse pointer from movement of the mouse pointer to enable selection of the selectable item.
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Accused Products
Abstract
A method for generating an advertisement impression which moves a selected instance of advertisement content in conjunction with a mouse pointer on a client rendering system includes defining, in a placement database, a plurality of instances of advertisement content. Each instance of advertisement content is associated with an advertisement category, a financial parameter, and response data. A selected instance of advertisement content is selected from the placement database. The selected instance of advertisement content is one of the plurality of instances of advertisement content that is associated with an advertisement category meeting selection criteria and a financial parameter meeting selection criteria. The selected instance of advertisement content is combined with pointer tracking instructions to generate the advertisement impression. The pointer tracking instructions are operative on the client rendering system to: i) move the selected instance of advertisement content in response to detecting user movement of the mouse pointer; ii) receive an indication of user response to the selected instance of advertisement content; and iii) in accordance with the response data associated with the selected instance of advertisement content perform one of: a) initiate a URL request to the redirect URL; and b) render the response content on the client rendering system.
43 Citations
24 Claims
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1. A computer-implemented method comprising:
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receiving, by a client computing device, a generated advertisement impression, wherein the generated advertisement impression comprises a selected instance of advertisement content and pointer tracking instructions; generating, by the client computing device, according to the pointer tracking instructions, the advertisement impression, wherein the advertisement impression is positioned at a first location in the window that is independent of a current location of a mouse pointer; detecting, by the client computing device, a user movement of the mouse pointer; repositioning, by the client computing device, the advertisement impression at a second location in response to detecting the user movement of the mouse pointer, wherein the advertisement content includes a selectable item; and decoupling the mouse pointer from movement of the mouse pointer to enable selection of the selectable item. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A client rendering system comprising:
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a processor; and a memory containing instructions that, when executed, cause the processor to; receive an advertisement impression, wherein the advertisement impression comprises a selected instance of advertisement content and pointer tracking instructions; generate, in a window on the client rendering system, the advertisement impression, wherein the advertisement impression is positioned at a first location in the window that is independent of a current location of a mouse pointer; reposition the advertisement impression at a second location in response to detecting user movement of the mouse pointer, wherein the advertisement content includes a selectable item; and decouple the mouse pointer from movement of the mouse pointer to enable selection of the selectable item. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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Specification