Rating e-commerce transactions

• US 8,700,486 B2
• Filed: 08/08/2012
• Issued: 04/15/2014
• Est. Priority Date: 02/19/2008
• Status: Active Grant

• Current Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.)
• Original Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.)
• Inventors: Warner, Neil
• Primary Examiner(s): Pond, Rob
• Application Number:
  US13/569,387
• Publication Number:
  US 20120296825A1
• Time in Patent Office: 615 Days
• Field of Search: 705/26, 705/27
• US Class Current: 705/26.35
• CPC Class Codes: G06Q 20/10 specially adapted for electronic funds transfer [EFT] systems; specially adapted for home banking systems
• CPC Class Codes: G06Q 30/0185 Product, service or business identity fraud
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0609 Buyer or seller confidence or verification
• CPC Class Codes: G06Q 30/0613 Third-party assisted

Abstract

Methods of the present invention allow for rating eCommerce transactions. An exemplary method for rating an eCommerce transaction may comprise the steps of identifying a plurality of data indicating the trustworthiness of a Hosting Provider, a Merchant, and/or a Customer, collecting the data, and generating a Transaction Trust Rating for an eCommerce transaction, with the Transaction Trust Rating being based upon the collected data. The Transaction Trust Rating may be stored in a Repository accessible to Internet users. A Transaction Trust Rating Indicator (indicative of the Transaction Trust Rating) also may be provided to the Hosting Provider, Merchant, and/or Customer and may take the form of a certificate for display on a webpage, a change in color of an address bar on a browser, and/or an alphanumeric ranking.

Claims

1. A method, comprising:

identifying, by at least one server computer and for a particular eCommerce transaction, a Merchant, a Hosting Provider hosting a website of the Merchant, and a Customer;

identifying at least one data indicating a trustworthiness of the Merchant by at least one of determining a reputation of a domain name registered to the Merchant or a website operated by the Merchant and determining that the website operated by the Merchant is or is not secure socket layer (SSL) certified;

identifying at least one data indicating a trustworthiness of the Hosting Provider by at least one of determining that the Hosting Provider satisfies or does not satisfy a Payment Card Industry Data Security Standard and analyzing a security history of a system operated by the Hosting Provider;

identifying at least one data indicating a trustworthiness of the Customer by analyzing at least one of a purchase history of the Customer, that the Customer is or is not authorized to use a credit card, and a reputation of the Customer;

generating, by the at least one server computer, a Transaction Trust Rating indicating a trustworthiness of the eCommerce transaction, the Transaction Trust Rating being based upon a plurality of data comprising the at least one data indicating the trustworthiness of the Hosting Provider hosting the Merchant'"'"'s website, the at least one data indicating the trustworthiness of the Merchant, and at least one data indicating the trustworthiness of the Customer engaging in the eCommerce transaction via the Merchant'"'"'s website, wherein the Hosting Provider comprises a hosting company that provides website hosting services,

when the Transaction Trust Rating exceeds a pre-determined value, approving, by the Merchant'"'"'s website, the eCommerce transaction; and

when the Transaction Trust Rating does not exceed the pre-determined value, disapproving, by the Merchant'"'"'s website, the eCommerce transaction.

2. The method of claim 1, further comprising the step of collecting said plurality of data.

3. The method of claim 2, further comprising the step of identifying said plurality of data.

4. The method of claim 1, wherein said plurality of data indicates that said Hosting Provider satisfies or does not satisfy the Payment Card Industry Data Security Standard.

5. The method of claim 1, wherein said plurality of data indicates the security of the system operated by said Hosting Provider.

6. The method of claim 1, wherein said plurality of data indicates the reputation of the domain name registered to said Merchant.

7. The method of claim 1, wherein said plurality of data indicates the reputation of the website operated by said Merchant.

8. The method of claim 1, wherein said plurality of data indicates that the website operated by said Merchant is or is not SSL-certified.

9. The method of claim 1, wherein said plurality of data indicates said Customer'"'"'s purchase history.

10. The method of claim 1, wherein said plurality of data indicates that said Customer is or is not authorized to use the credit card.

11. The method of claim 1, wherein said plurality of data indicates said Customer'"'"'s reputation.

12. The method of claim 1, further comprising the step of storing said Transaction Trust Rating or said plurality of data in a Repository.

13. The method of claim 12, wherein said Repository comprises a Trust Rating Database accessible to a plurality of Internet Users via the Internet.

14. The method of claim 1, further comprising the step of providing a Transaction Trust Rating Indicator to said Hosting Provider, said Merchant, and/or said Customer, said Transaction Trust Rating Indicator indicating the Transaction Trust Rating.

15. The method of claim 14, wherein said Transaction Trust Rating Indicator comprises a certificate for display on a webpage, a change in color of an address bar on a browser, and/or an alphanumeric ranking.