Software agent for monitoring content relevance

• US 8,700,642 B2
• Filed: 03/22/2010
• Issued: 04/15/2014
• Est. Priority Date: 03/22/2010
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Mercuri, Marc E.
• Primary Examiner(s): Casanova, Jorge A
• Application Number:
  US12/728,276
• Publication Number:
  US 20110231381A1
• Time in Patent Office: 1,485 Days
• Field of Search: 707/736, 707/750, 707/751
• US Class Current: 707/751
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques

Abstract

A reputation monitoring system provides a software process that runs continuously to identify content that is fast moving and deserving of attention by an organizational representative. The system includes a software agent designed to proactively alert subscribers to potentially concerning movements of a content item within search result rankings. The agent tracks a threshold number of search results over time, and utilizes additional contextual services to determine whether to deliver an alert to subscribers. It is not uncommon for negative items to be written about an individual or organization on the web. There is significant value in being able to identify when negative items are written and if they are gaining notoriety. The reputation monitoring system provides a solution by monitoring search results.

Claims

1. A computer-implemented method for monitoring changes in relevance of online content, the method comprising:

receiving from a user one or more topics of interest to be automatically monitored;

querying at least one listing source for entries related to the received topics of interest;

storing a time at which the entry was retrieved and a rank received from the at least one listing source for each returned entry in a result store;

comparing the rank and time for the returned entries for the user with a previously stored rank and time related to an earlier instance of the returned entries for the same user to determine a rate of change in the rank of each entry over a particular period of time, and, a magnitude of change in rank of each entry;

identifying stored entries for the user that indicate at least one of a rate of change in rank at a rate greater than a first threshold stored by the system, or a magnitude of change in rank greater than a second threshold stored by the system; and

generating at least one alert to one or more subscribers for each identified entry that has at least one of change in rank at a rate greater than the first threshold, or a magnitude of change in rank greater than the second threshold,

wherein the preceding steps are performed by at least one processor.

2. The method of claim 1 wherein receiving one or more topics of interest comprises accessing a monitoring profile stored in a data store that defines one or more search keywords to monitor for search result movement.

3. The method of claim 1 wherein receiving one or more topics of interest comprises receiving a monitoring profile that includes a list of listing sources at which to monitor changes of entries that relate to the topics of interest.

4. The method of claim 1 wherein querying at least one listing source comprises performing a search specifying one or more keywords related to the retrieved topics of interest by sending a search request to a search engine.

5. The method of claim 1 wherein querying at least one listing source comprises receiving a list of ordered results relating to the topics of interest provided.

6. The method of claim 1 further comprising, before storing a time at which the entry was retrieved and a rank received for each returned entry, classifying a sentiment of each returned entry and storing the sentiment with the stored time and rank.

7. The method of claim 1 wherein storing a time at which the entry was retrieved and a rank received for each returned entry comprises creating a row in a database table for each entry and including a URL for each entry as an identifier and an order of the entry in the returned results as the rank.

8. The method of claim 1 wherein comparing the returned entries comprises identifying a current entry and previous entry with a matching URL, and comparing the rank of the previous entry with the rank of the current entry to determine movement of popularity of content associated with the URL.

9. The method of claim 1 wherein generating at least one alert comprises accessing contact information for alerting a user from a monitoring profile and sending a communication to the user via the accessed contact information.

10. A computer-readable storage medium comprising instructions for controlling a computer system to monitor changes in relevance of online content, wherein the instructions, when executed, cause a processor to perform actions comprising:

receiving from a user one or more topics of interest to be automatically monitored;

querying at least one listing source for entries related to the received topics of interest;

storing a time at which the entry was retrieved and a rank received from the at least one listing source for each returned entry in a result store;

comparing the rank and time for the returned entries for the user with a previously stored rank and time related to an earlier instance of the returned entries for the same user to determine a rate of change in the rank of each entry over a particular period of time, and, a magnitude of change in rank of each entry;

identifying stored entries for the user that indicate at least one of a rate of change in rank at a rate greater than a first threshold stored by the system, or a magnitude of change in rank greater than a second threshold stored by the system; and

generating at least one alert to one or more subscribers for each identified entry that has at least one of change in rank at a rate greater than the first threshold, or a magnitude of change in rank greater than the second threshold.

11. A computer-readable storage medium comprising instructions for controlling a computer system to monitor changes in relevance of online content, wherein the instructions, when executed, cause a processor to perform actions comprising:

receiving from a user one or more topics of interest to be automatically monitored;

querying at least one listing source for entries related to the received topics of interest;

storing a time at which the entry was retrieved and a rank received from the at least one listing source for each returned entry in a result store, the stored rank modified by a weighting factor based upon the at least one listing source, wherein the weighting factor indicates a historical level of influence and reliability of the at least one listing source;

comparing the rank and time for the returned entries for the user with a previously stored rank and time related to an earlier instance of the returned entries for the same user to determine a rate of change in the rank of each entry over a particular period of time, and, a magnitude of change in rank of each entry;

identifying stored entries for the user that indicate at least one of a rate of change in rank at a rate greater than a first threshold stored by the system, or a magnitude of change in rank greater than a second threshold stored by the system; and

generating at least one alert to one or more subscribers for each identified entry that has at least one of change in rank at a rate greater than the first threshold, or a magnitude of change in rank greater than the second threshold.