Targeted advertising systems and methods

• US 8,702,607 B2
• Filed: 04/16/2012
• Issued: 04/22/2014
• Est. Priority Date: 12/19/2006
• Status: Active Grant

• Current Assignee: Yukka Magic LLC
• Original Assignee: Valencell, Inc.
• Inventors: LeBoeuf, Steven Francis, Tucker, Jesse Berkley, Aumer, Michael Edward
• Primary Examiner(s): Jackson, Gary
• Assistant Examiner(s): Archer, Marie
• Application Number:
  US13/447,991
• Publication Number:
  US 20120197737A1
• Time in Patent Office: 736 Days
• Field of Search: 600300-301, 600363-365, 600372-374, 600377-379, 600382-384, 600386-394, 600/481, 600/485, 600500-503, 600/508, 600515-519, 600529-531, 600544-547, 600/549, 600587-595, 705 2- 3, 128920-925
• US Class Current: 600/301
• CPC Class Codes: A61B 2505/07 Home care
• CPC Class Codes: A61B 2560/0242 adapted to measure environmental factors, e.g. temperature, pollution
• CPC Class Codes: A61B 2562/0219 Inertial sensors, e.g. accelerometers, gyroscopes, tilt switches
• CPC Class Codes: A61B 5/0002 Remote monitoring of patients using telemetry, e.g. transmission of vital signals via a communication network A61B5/07 takes precedence; transmission systems for measured values G08C; transmission H04B; transmission of digital information H04L; wireless communication networks H04W
• CPC Class Codes: A61B 5/0022 Monitoring a patient using a global network, e.g. telephone networks, internet
• CPC Class Codes: A61B 5/0059 using light, e.g. diagnosis by transillumination, diascopy, fluorescence A61B5/0093, A61B5/1455, A61B5/02416 and A61B5/0261 take precedence
• CPC Class Codes: A61B 5/02 Detecting, measuring or recording pulse, heart rate, blood pressure or blood flow; Combined pulse/heart-rate/blood pressure determination; Evaluating a cardiovascular condition not otherwise provided for, e.g. using combinations of techniques provided for in this group with electrocardiography or electroauscultation; Heart catheters for measuring blood pressure
• CPC Class Codes: A61B 5/0205 Simultaneously evaluating both cardiovascular conditions and different types of body conditions, e.g. heart and respiratory condition
• CPC Class Codes: A61B 5/02055 Simultaneously evaluating both cardiovascular condition and temperature
• CPC Class Codes: A61B 5/021 Measuring pressure in heart or blood vessels A61B5/0205 takes precedence
• CPC Class Codes: A61B 5/024 Detecting, measuring or recording pulse rate or heart rate A61B5/0205, A61B5/021 take precedence
• CPC Class Codes: A61B 5/02438 with portable devices, e.g. worn by the patient
• CPC Class Codes: A61B 5/026 Measuring blood flow A61B3/1233, A61B3/1241 take precedence
• CPC Class Codes: A61B 5/0816 Measuring devices for examining respiratory frequency measuring frequency of electric signals G01R23/00
• CPC Class Codes: A61B 5/087 Measuring breath flow
• CPC Class Codes: A61B 5/11 Measuring movement of the entire body or parts thereof, e.g. head or hand tremor, mobility of a limb for measuring pulse A61B5/02 ;A61B5/1038 takes precedence; motion detection to correct for motion artifacts in physiological signals A61B5/721
• CPC Class Codes: A61B 5/1112 Global tracking of patients, e.g. by using GPS
• CPC Class Codes: A61B 5/1117 Fall detection
• CPC Class Codes: A61B 5/1118 Determining activity level
• CPC Class Codes: A61B 5/112 Gait analysis
• CPC Class Codes: A61B 5/14539 : for measuring pH
• CPC Class Codes: A61B 5/14542 : for measuring blood gases A61B5/14551 takes precedence
• CPC Class Codes: A61B 5/14546 : for measuring analytes not otherwise provided for, e.g. ions, cytochromes
• CPC Class Codes: A61B 5/1455 : using optical sensors, e.g. spectral photometrical oximeters
• CPC Class Codes: A61B 5/165 : Evaluating the state of mind, e.g. depression, anxiety
• CPC Class Codes: A61B 5/4064 : Evaluating the brain A61B5/031, A61B5/369, A61B5/14553 take precedence
• CPC Class Codes: A61B 5/411 : Detecting or monitoring allergy or intolerance reactions to an allergenic agent or substance
• CPC Class Codes: A61B 5/415 : the glands, e.g. tonsils, adenoids or thymus
• CPC Class Codes: A61B 5/418 : lymph vessels, ducts or nodes
• CPC Class Codes: A61B 5/4812 : Detecting sleep stages or cycles
• CPC Class Codes: A61B 5/4848 : Monitoring or testing the effects of treatment, e.g. of medication
• CPC Class Codes: A61B 5/486 : Bio-feedback A61B5/375 takes precedence
• CPC Class Codes: A61B 5/4866 : Evaluating metabolism A61B5/083 takes precedence
• CPC Class Codes: A61B 5/6802 : Sensor mounted on worn items
• CPC Class Codes: A61B 5/6803 : Head-worn items, e.g. helmets, masks, headphones or goggles
• CPC Class Codes: A61B 5/6815 : Ear
• CPC Class Codes: A61B 5/6817 : Ear canal
• CPC Class Codes: A61B 5/6887 : mounted on external non-worn devices, e.g. non-medical devices
• CPC Class Codes: A61B 5/7207 : of noise induced by motion artifacts
• CPC Class Codes: A61B 5/721 : using a separate sensor to detect motion or using motion information derived from signals other than the physiological signal to be measured
• CPC Class Codes: A61B 5/742 : using visual displays A61B5/339 takes precedence
• CPC Class Codes: A63F 13/00 : Video games, i.e. games using an electronically generated display having two or more dimensions gaming systems which provide a financial reward G07F17/32
• CPC Class Codes: G06Q 30/0241 : Advertisements
• CPC Class Codes: G06Q 30/0251 : Targeted advertisements
• CPC Class Codes: G06Q 30/0269 : based on user profile or attribute
• CPC Class Codes: G06Q 30/0271 : Personalized advertisement
• CPC Class Codes: G16H 10/60 : for patient-specific data, e.g. for electronic patient records
• CPC Class Codes: G16H 40/63 : for local operation
• CPC Class Codes: G16H 40/67 : for remote operation
• CPC Class Codes: G16H 50/30 : for calculating health indices; for individual health risk assessment
• CPC Class Codes: Y02A 90/10 : Information and communication technologies [ICT] supporting adaptation to climate change, e.g. for weather forecasting or climate simulation
• CPC Class Codes: Y10S 128/92 : Computer assisted medical diagnostics
• CPC Class Codes: Y10S 707/99943 : Generating database or data structure, e.g. via user interface

Abstract

Systems and methods for monitoring various physiological and environmental factors, as well as systems and methods for using this information for a plurality of useful purposes, are provided. Real-time, noninvasive health and environmental monitors include a plurality of compact sensors integrated within small, low-profile devices. Physiological and environmental data is collected and wirelessly transmitted into a wireless network, where the data is stored and/or processed. This information is then used to support a variety of useful methods, such as clinical trials, marketing studies, biofeedback, entertainment, and others.

Claims

1. A method of providing targeted advertising to a subject, comprising:

collecting physiological information, environmental information, and subject motion information in real time from a wearable monitoring device associated with a subject over a period of time, wherein the wearable monitoring device includes at least one physiological sensor, at least one environmental sensor, and a motion sensor;

storing the physiological, environmental, and motion information collected over the period of time in a remote database;

using the subject motion information stored in the database to identify corrupted data associated with subject motion artifacts in the physiological and environmental information stored in the database;

extracting clean physiological and environmental information from the corrupted data;

analyzing the clean physiological and environmental information to generate a personal health and environmental exposure assessment for the subject; and

presenting at least one advertisement to the subject in response to the personal health and environmental exposure assessment for the subject.

2. The method of claim 1, wherein the at least one advertisement comprises at least one advertisement for a product or service related to the personal health and environmental exposure assessment for the subject.

3. The method of claim 1, wherein the wearable monitoring device is attached to a body of the subject.

4. The method of claim 1, wherein the wearable monitoring device is attached to an ear of the subject.

5. The method of claim 1, wherein presenting at least one advertisement comprises delivering at least one advertisement to the subject via one or more of the following delivery channels:

email, postal mail, television, radio, newspaper, magazine, the internet, and outdoor advertising.

6. The method of claim 1, where the personal health and environmental exposure assessment for the subject comprises subject vital signs information.

7. The method of claim 1, wherein the personal health and environmental exposure assessment for the subject comprises one or more of the following:

heartbeat signatures, cardio-pulmonary health, organ health, metabolism, electrolyte type and/or concentration, physical activity, caloric intake, caloric metabolism, blood metabolite levels or ratios, blood pH level, physical and/or psychological stress levels and/or stress level indicators, drug dosage or dosimetry, physiological drug reactions, position and/or balance, body strain, neurological functioning, brain activity, cranial pressure, hydration level, physiological response to infection, blood volume, inhaled and/or exhaled breath volume, physical exertion, exhaled breath physical and/or chemical composition, the presence or identity or concentration of viruses or bacteria, foreign matter in the body, internal toxins, heavy metals in the body, anxiety, fertility, ovulation, psychological mood, sleep patterns, hunger and/or thirst, hormone type and/or concentration, cholesterol level, lipid level, blood panel, bone density, organ and/or body weight, reflex response, sexual arousal, mental and/or physical alertness, sleepiness, response to external stimuli, swallowing volume, swallowing rate, voice characteristics, allergic reactions, inflammation response, auto-immune response, mutagenic response, protein levels in the blood, water content of the blood, digestive system functioning, cellular regeneration response, and healing response.

8. The method of claim 1, wherein the storing, using, extracting and analyzing steps are performed by a single processor.

9. The method of claim 1, wherein the storing, using, extracting and analyzing steps are performed by a plurality of processors.

10. The method of claim 1, wherein the period of time is at least a period of multiple days, weeks, or months.

11. A system for providing targeted advertising to a subject, comprising:

at least one physiological sensor configured to collect physiological information from a subject in real time over a period of time;

at least one environmental sensor configured to obtain environmental condition information in a vicinity of the subject in real time over the period of time

at least one motion sensor configured to collect subject motion information in real time over the period of time;

wherein the at least one physiological sensor, at least one environmental sensor, and at least one motion sensor are included within a wearable monitoring device configured to be worn by the subject; and

at least one processor configured to generate clean physiological information and environmental condition information by identifying and removing subject motion artifacts via signals from the at least one motion sensor over the period of time and communicate the clean physiological and environmental condition information to a remote database for storage, wherein the at least one processor is also configured to analyze physiological and environmental condition information stored in the remote database to determine a causal relationship between the environmental condition information and physiological information and

to select at least one advertisement for delivery to the subject in response to the determined causal relationship.

12. The system of claim 11, wherein the at least one physiological sensor is configured to obtain one or more of the following:

pulse rate information, body temperature information, breathing rate information, blood pressure information, cardiac output information, and blood gas level information.

13. The system of claim 11, wherein the at least one processor is configured to analyze physiological and environmental information stored in the database and identify footstep information, body motion information, head motion information, jaw motion information, or swallowing information.

14. The system of claim 11, wherein the at least one advertisement comprises at least one advertisement for a product or service related to the personal health and environmental exposure assessment for the subject.

15. The system of claim 11, wherein the wearable monitoring device is configured to be attached to an ear of the subject.

16. The system of claim 11, wherein the period of time is at least a period of multiple days, weeks, or months.