Theme based advertising
First Claim
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1. A method comprising:
- receiving a location update request message from a base station of a cellular network, wherein the base station is associated with a first register that manages a first area and the message identifies a mobile device;
determining that the mobile device was last serviced by a second register that manages a second area;
generating an advertisement in accordance with information in a user account associated with the mobile device and the location of the base station; and
transmitting on a broadcast control channel (BCCH) of the base station, the advertisement to the mobile device.
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Abstract
Various embodiments of the present disclosure are related to leveraging mobility management techniques implemented in mobile networks to distribute advertisements to mobile devices. In certain embodiments of the present disclosure, advertisements can be transmitted on a broadcast control channel of a base station and in at least one embodiment the advertisements can be relevant to the area the base station services. Mobile devices that detect the broadcast control channel can store the advertisements. If for example, a user is interested in the service, e.g., a product or service, that is offered in the advertisement they can initiate a purchase procedure.
34 Citations
20 Claims
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1. A method comprising:
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receiving a location update request message from a base station of a cellular network, wherein the base station is associated with a first register that manages a first area and the message identifies a mobile device; determining that the mobile device was last serviced by a second register that manages a second area; generating an advertisement in accordance with information in a user account associated with the mobile device and the location of the base station; and transmitting on a broadcast control channel (BCCH) of the base station, the advertisement to the mobile device. - View Dependent Claims (2, 3, 4, 5, 6, 20)
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7. An apparatus comprising:
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a processor; and memory coupled to the processor, the memory comprising executable instructions that when executed by the processor cause the processor to effectuate operations comprising; receiving a location update request message from a base station of a cellular network, wherein the base station is associated with a first register that manages a first area and the message identifies a mobile device; determining that the mobile device was last serviced by a second register that manages a second area; generating an advertisement in accordance with information in a user account associated with the mobile device and the location of the base station; and transmitting, on a broadcast control channel (BCCH) of the base station, the advertisement to the mobile device. - View Dependent Claims (8, 9, 10, 11, 12, 13)
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14. A computer readable storage medium that is not a propagating signal, the computer readable storage medium comprising executable instructions that when executed by a processor cause the processor to effectuate operations comprising:
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receiving a location update request message from a specific base station of a cellular network, wherein the specific base station is associated with a first register that manages a first area and the message identifies a mobile device; determining that the mobile device was last serviced by a second register that manages a second area; generating an advertisement in accordance with information in a user account associated with the mobile device and the location of the specific base station; and transmitting, on a broadcast control channel (BCCH) of the specific base station, the advertisement to the mobile device. - View Dependent Claims (15, 16, 17, 18, 19)
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Specification