Video advertising
First Claim
1. A method for customizing video commercial playback, the method comprising:
- automatically determining, by a video player, an identity of a user of the video player from a plurality of users;
selecting, by the video player, from among a plurality of user profiles, a user profile that corresponds to the identity of the user;
collecting information indicative of viewing behavior of the user;
determining, using the information indicative of the viewing behavior of the user, a preference in relation to video content played by the video player;
updating the user profile corresponding to the user to include the preference;
determining advertisement options for the user, wherein;
the advertisement options are based, at least in part, on the user profile corresponding to the user, andthe advertisement options include one or more modifications, relating to the playback of video commercials;
determining whether the user is allowed to fast-forward or skip a currently playing video commercial by the video player, wherein the determining is based, at least in part, on the advertisement options for the user;
automatically determining, by the video player, an identity of a second user of the video player from the plurality of users;
selecting, by the video player, from among the plurality of user profiles, a second user profile that corresponds to the identity of the second user;
switching from the user profile to the second user profile on the video player;
determining second advertisement options for the second user; and
determining whether the second user is allowed to fast-forward or skip a currently playing video commercial by the video player, wherein the determining is based, at least in part, on the second advertisement options for the second user, and wherein the advertisement options for the user are different from the second advertisement options for the second user.
5 Assignments
0 Petitions
Accused Products
Abstract
According to the invention, a method is disclosed for playing a video program for a user that has an associated commercial that can be avoided to some extent if the user is authorized. In one step, the video program is received with the associated commercial and made available for display. An attempt by the user to avoid normal playback is detected. A playback point in the video program for the associated commercial is determined. The attempt is correlated to the playback point in the video program for the associated commercial. It is determined whether the user is authorized to avoid normal playback of the associated commercial. If the user is not authorized to avoid normal playback of the associated commercial, the attempt is thwarted.
8 Citations
20 Claims
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1. A method for customizing video commercial playback, the method comprising:
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automatically determining, by a video player, an identity of a user of the video player from a plurality of users; selecting, by the video player, from among a plurality of user profiles, a user profile that corresponds to the identity of the user; collecting information indicative of viewing behavior of the user; determining, using the information indicative of the viewing behavior of the user, a preference in relation to video content played by the video player; updating the user profile corresponding to the user to include the preference; determining advertisement options for the user, wherein; the advertisement options are based, at least in part, on the user profile corresponding to the user, and the advertisement options include one or more modifications, relating to the playback of video commercials; determining whether the user is allowed to fast-forward or skip a currently playing video commercial by the video player, wherein the determining is based, at least in part, on the advertisement options for the user; automatically determining, by the video player, an identity of a second user of the video player from the plurality of users; selecting, by the video player, from among the plurality of user profiles, a second user profile that corresponds to the identity of the second user; switching from the user profile to the second user profile on the video player; determining second advertisement options for the second user; and determining whether the second user is allowed to fast-forward or skip a currently playing video commercial by the video player, wherein the determining is based, at least in part, on the second advertisement options for the second user, and wherein the advertisement options for the user are different from the second advertisement options for the second user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A method for customizing video commercial playback, the method comprising:
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automatically determining, using information received from a video player, an identity of a user of the video player, wherein the determining is at a location of the video player; selecting, from among a plurality of user profiles, a user profile that corresponds to the identity of the user; monitoring viewing behavior of the user; determining, using information indicative of the viewing behavior of the user, a preference in relation to video content played by the video player; updating the user profile corresponding to the user to include the preference; sending information regarding advertisement options related to the playback of a video program with advertising wherein; the advertisement options are based, at least in part, on the user profile corresponding to the user, and the advertisement options include one or more modifications, relating to the playback of video commercials, that can be performed by the video player; receiving information regarding a determination whether the user is allowed to fast-forward or skip a currently playing video commercial by the video player, wherein the determination is based, at least in part, on the information regarding advertisement options for the user; automatically determining, using information received from the video player, an identity of a second user of the video player from the plurality of users; selecting, from among the plurality of user profiles, a second user profile that corresponds to the identity of the second user; switching from the user profile to the second user profile on the video player; sending information regarding second advertisement options for the second user; and receiving information regarding a determination whether the second user is allowed to fast-forward or skip a currently playing video commercial by the video player, wherein the determining is based, at least in part, on the second advertisement options for the second user, and wherein the advertisement options for the user are different from the second advertisement options for the second user. - View Dependent Claims (16, 17)
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18. A non-transitory computer-readable medium having computer-executable instructions for customizing video commercial playback, wherein the instructions, when executed by one or more computers, cause the one or more computers to:
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determine an identity of a user of a video player; select, from among a plurality of user profiles, a user profile that corresponds to the identity of the user; enable the user of the video player to indicate an interest relating to content of video playback of the video player; update the user profile corresponding to the user to include information indicative of the interest of the user; determine advertisement options for the user, wherein; the advertisement options are based, at least in part, on the user profile corresponding to the user, and the advertisement options include one or more modifications, relating to the playback of video commercials; determining whether the user is allowed to fast-forward or skip a currently playing video commercial by the video player, wherein the determining is based, at least in part, on the advertisement options for the user; automatically determine an identity of a second user of the video player from the plurality of users; select from among the plurality of user profiles, a second user profile that corresponds to the identity of the second user; switch from the user profile to the second user profile on the video player; determine second advertisement options for the second user; and determine whether the second user is allowed to fast-forward or skip a currently playing video commercial by the video player, wherein the determining is based, at least in part, on the second advertisement options for the second user, and wherein the advertisement options for the user are different from the second advertisement options for the second user. - View Dependent Claims (19, 20)
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Specification