Targeted advertisements to scheduled transportation users
First Claim
1. A method of targeting an advertisement in a digital computer system to users of scheduled transportation operating at a transportation facility, the facility having a set of programmable signs, each of the signs having a distinct location at the facility, the method comprising:
- compiling an integrated database of departure and arrival information for the scheduled transportation;
with respect to the location of a selected programmable sign of the set, in a computer process determining a dynamic profile of users proximate to the location for a relevant time window by using the integrated database and information related to events where people gather scheduled to take place near a point of departure or destination, said point being remote from and accessible by scheduled transportation from the transportation facility, wherein the dynamic profile is characterized by inferences related to the departure and arrival information and any events taking place at a time such that the probability is increased that users proximate to the location for the relevant time window are there at least in part because of the events;
selecting from an advertisement database an advertisement having a set of selection criteria that are compatible with the dynamic profile for the relevant time window; and
causing display of the advertisement on the selected programmable sign during at least a portion of the relevant time window.
11 Assignments
0 Petitions
Accused Products
Abstract
A method of targeting an advertisement to users of scheduled transportation operating at a transportation facility having a set of programmable signs at distinct locations in the facility includes in a first computer process determining a dynamic profile of users proximate to the location of a selected programmable sign of the set for a relevant time window. The method further includes in a second computer process selecting from an advertisement database an advertisement having a set of selection criteria that are compatible with the dynamic profile for the relevant time window and in a third computer process causing display of the advertisement on the selected programmable sign during at least a portion of the relevant time window.
37 Citations
23 Claims
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1. A method of targeting an advertisement in a digital computer system to users of scheduled transportation operating at a transportation facility, the facility having a set of programmable signs, each of the signs having a distinct location at the facility, the method comprising:
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compiling an integrated database of departure and arrival information for the scheduled transportation; with respect to the location of a selected programmable sign of the set, in a computer process determining a dynamic profile of users proximate to the location for a relevant time window by using the integrated database and information related to events where people gather scheduled to take place near a point of departure or destination, said point being remote from and accessible by scheduled transportation from the transportation facility, wherein the dynamic profile is characterized by inferences related to the departure and arrival information and any events taking place at a time such that the probability is increased that users proximate to the location for the relevant time window are there at least in part because of the events; selecting from an advertisement database an advertisement having a set of selection criteria that are compatible with the dynamic profile for the relevant time window; and causing display of the advertisement on the selected programmable sign during at least a portion of the relevant time window. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method of handling a request from an advertiser for a targeted advertisement to be displayed on a set of programmable signs, at a set of transportation facilities, to users of scheduled transportation in a digital computer system, the method comprising:
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receiving, in a first computer process, via an advertising sales portal, the portal accessible to the advertiser over a network, a specification by the advertiser of (1) an advertisement to be displayed; and
(2) a set of conditions for display of the advertisement, the conditions relating at least in part to a remote location, which is a point of departure or a destination with respect to scheduled transportation, accessible from one of the set of transportation facilities, and wherein the set of conditions further includes information relating to events, associated with the remote location, at which people gather; andcausing, in a second computer process, display of the advertisement, on at least one member of the set of programmable signs at the one of the set of transportation facilities, dynamically, in accordance with the specification, taking into account inferences related to real-time departure and arrival information for the scheduled transportation as well as scheduled departure and arrival information for the scheduled transportation and inferences related to an increased probability that people near the at least one member of the set of programmable signs are there at least in part because of one of the events. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A computer program product for targeting an advertisement to users of scheduled transportation at a transportation facility, the facility having a set of programmable signs, each of the signs having a distinct location at the facility, the computer program product comprising a non-transitory computer usable medium having computer readable program code thereon, the computer readable program code comprising:
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program code for compiling an integrated database of departure and arrival information for the scheduled transportation; program code for determining a dynamic profile of users proximate to the location for a relevant time window by using the integrated database and information related to events where people gather scheduled to take place near a point of departure or destination, said point being remote from and accessible by scheduled transportation from the transportation facility, wherein the dynamic profile is characterized by inferences related to the departure and arrival information and any events taking place at a time such that the probability is increased that users proximate to the location for the relevant time window are there at least in part because of the events; program code for selecting from an advertisement database an advertisement having a set of selection criteria that are compatible with the dynamic profile for the relevant time window; and program code for causing display of the advertisement on the selected programmable sign during at least a portion of the relevant time window. - View Dependent Claims (22, 23)
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Specification